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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Rethinking Marketing: The Entrepreneurial Imperative

Rethinking Marketing: The Entrepreneurial Imperative

Paperback

Series: Prentice Hall Entrepreneurship

Business GeneralMarketing

ISBN10: 0132393891
ISBN13: 9780132393898
Publisher: Pearson
Published: Jan 2 2008
Pages: 384
Weight: 1.15
Height: 0.90 Width: 6.00 Depth: 9.00
Language: English
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a what if? compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.

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Business General