Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Role of Social Media in International Marketing

The Role of Social Media in International Marketing

Fernandes, Vitor

Paperback

Business General

ISBN10: 6209197485
ISBN13: 9786209197482
Publisher: Our Knowledge Publishing
Published: Oct 28 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: English
The evolution of the internet, together with advances in new information and communication technologies (ICT), has had a profound impact on the structure of companies and changed the way they communicate with customers. In the new economic and social environment, understanding the events and transformations undergone by ICTs, as well as the growing relevance of social media, is vital due to the influence they have on the competitiveness of organizations. Social networks have enormous potential for spreading information and values, increasing competitive advantages for companies, and sharing knowledge. This study focuses mainly on Facebook and the impact this social network has on companies' marketing management. The main objective of this study is to describe how companies use social networks in their marketing strategies and to understand why companies use these same social networks. The aim is to describe and explain the most relevant concepts and how companies can use social networks efficiently with the help of integration, segmentation, and other strategies and tactics.

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