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Rowman & Littlefield Handbook of Media Management and Business

Rowman & Littlefield Handbook of Media Management and Business

Hardcover

Series: The Rowman & Littlefield Handbook, Book 2

MarketingGeneral ReferenceGeneral Sociology

ISBN10: 1538115301
ISBN13: 9781538115305
Publisher: Rowman & Littlefield Publishers
Published: Dec 15 2020
Pages: 480
Weight: 2.30
Height: 1.06 Width: 7.00 Depth: 10.00
Language: English

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders.

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