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Rowman & Littlefield Handbook of Media Management and Business
Paperback
Series: The Rowman & Littlefield Handbook, Book 2
Business GeneralMarketingGeneral Reference
ISBN13: 9781538174111
Publisher: Rowman & Littlefield Publishers
Published: Sep 27 2022
Pages: 480
Weight: 1.82
Height: 0.97 Width: 7.00 Depth: 10.00
Language: English
The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders.
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Mahoney, L. Meghan
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