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Matricea BCG de creștere-participare: teorii și aplicații: Cheia managementului de portofoliu
Paperback
ISBN13: 9782808602389
Publisher: Klincksieck
Published: Jan 20 2023
Pages: 38
Weight: 0.10
Height: 0.08 Width: 5.06 Depth: 7.81
Language: Romanian
Înțelegeți esența matricei BCG growth-share (cunoscută și sub numele de matricea portofoliului de produse, diagrama portofoliului și analiza Boston Consulting Group) în doar 50 de minute cu această carte practică și concisă. Matricea de creștere BCG este un instrument strategic puternic care le permite managerilor să identifice vedetele, vacile de muls, semnele de întrebare și câinii din domeniul lor de activitate, permițându-le să ia decizii de investiții mai inteligente și să aloce resursele cu înțelepciune. Această carte vă oferă o introducere utilă în aplicațiile matricei BCG de creștere a capitalului propriu în analiza de portofoliu, procesele decizionale și alocarea resurselor. Acesta include, de asemenea, o explorare a unui studiu de caz practic, o discuție despre deficiențele instrumentului, inclusiv despre percepția sa de inexactitate și simplificare excesivă, precum și o introducere în modele conexe, cum ar fi matricea GE a McKinsey și matricea portofoliului Ashridge.
Despre matricea BCG a cotei de creștere: Matricea BCG de creștere a cotei de piață a fost elaborată în anii 1960 de către Boston Consulting Group pentru a determina cota de piață relativă a unei activități și pentru a evalua creșterea asociată a pieței. Acest lucru le permite managerilor să identifice care sunt activitățile profitabile sau cu potențial ridicat, dar și care sunt în declin și care sunt susceptibile de a se prăbuși. Acest lucru are implicații importante atunci când se decide asupra căror sectoare să se concentreze și unde să se aloce resursele limitate. În această carte, veți descoperi cum vă poate ajuta matricea BCG de creștere a capitalului, veți învăța cum să vă clasificați unitățile de afaceri strategice în cele patru categorii și veți utiliza rezultatele pentru a lua decizii de afaceri mai bune. O explicație clară a avantajelor și a posibilelor dezavantaje ale metodei, o discuție a unui studiu de caz practic și o introducere în modele conexe vă oferă instrumentele
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