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Tabloul de bord echilibrat: Transformați-vă datele într-o foaie de parcurs către succes
Paperback
ISBN13: 9782808602310
Publisher: Klincksieck
Published: Jan 20 2023
Pages: 32
Weight: 0.09
Height: 0.07 Width: 5.06 Depth: 7.81
Language: Romanian
Înțelegeți esența Balanced Scorecard în doar 50 de minute cu această carte practică și concisă. Tabloul de bord echilibrat este un instrument valoros pentru gândirea strategică, care asigură coerența între activitățile zilnice și viziunea generală a unei companii. Prin intermediul analizei bazate pe perspectiva financiară, perspectiva clienților, procesele interne de afaceri și învățare, creștere și inovare, acest instrument de management extrem de eficient oferă managerilor, angajaților și acționarilor o imagine de ansamblu cuprinzătoare a companiei și a performanțelor sale. Această carte oferă o introducere utilă în instrumentele și indicatorii de performanță asociați cu Balanced Scorecard, inclusiv cota de piață, loialitatea clienților și satisfacția angajaților. Acesta include, de asemenea, sfaturi practice pentru aplicarea instrumentului, o prezentare generală a principalelor argumente pro și contra, inclusiv eșecul de a integra pe deplin mediul extern, precum și o discuție aprofundată a unui studiu de caz.
Despre Balanced Scorecard: Combinând strategia și managementul, Balanced Scorecard utilizează un set de indicatori de performanță pentru a oferi o imagine cuprinzătoare a obiectivelor și tacticilor pe termen scurt și lung ale unei companii. Spre deosebire de cadrele anterioare, care erau mai puțin dinamice și se bazau pe informații vechi, Balanced Scorecard ia în considerare indicatorii operaționali, clienții și oamenii pentru a oferi o evaluare mult mai completă a companiei. În această carte, veți descoperi cum vă poate ajuta Balanced Scorecard afacerea, veți învăța despre diferitele componente ale modelului și veți obține informații despre numeroșii indicatori implicați. O explicație clară a avantajelor și a posibilelor dezavantaje ale metodei, o discuție a unui studiu de caz practic și o serie de sfaturi practice vă vor oferi instrumentele de care aveți nevoie pentru a vă adapta abordarea la situația dumneavoastră.
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