Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the Art

Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the Art

Bergauer, Aubrey

Hardcover

Business GeneralGeneral Drama

Publisher Price: $29.95

ISBN10: 1637744382
ISBN13: 9781637744383
Publisher: Benbella Books
Published: Feb 6 2024
Pages: 248
Weight: 0.90
Height: 1.10 Width: 6.30 Depth: 9.00
Language: English
Featured on Publishers Weekly 2024 Announcement Issue

TEDx speaker Aubrey Bergauer--the Steve Jobs of classical music--reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals.

In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won't. This foolproof guide shows how to reach new levels of engagement--while always putting art first.

Running your arts organization like a business is your path forward to:

  • Grow audiences and keep them coming back again

  • Make our organizations more inclusive

  • Get younger attendees in the seats and on the donor rolls

  • Generate millions more dollars in revenue

  • Continue to create the art we love--without the stress of figuring out how to afford it

    Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission--whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.

    The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.

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