Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Reputation Matters: Why Branding & PR is Not Enough

Reputation Matters: Why Branding & PR is Not Enough

Lund, Craig
Meaden, Andy
Lyons, Barry

Paperback

Series: Empowering Leadership Potential

Business General

ISBN10: 177780664X
ISBN13: 9781777806644
Publisher: Family Enterprise Knowledge
Published: Sep 27 2023
Pages: 124
Weight: 0.39
Height: 0.26 Width: 6.00 Depth: 9.00
Language: English
An organization's reputation is a critically important part of attracting customers, great talent and suppliers whilst having political credibility.
In this current world of unfettered social media access, organizations - private, public and not-for-profit - are more vulnerable to attacks, both legitimate and illegitimate. And yet many remain ill prepared for how to manage these types of crises.

Traditionally, organizational reputation has fallen under the purview of legal advisors, brand and public relations. While these professionals remain necessities, they are no longer adequate to wholly manage an organization's reputation. Organizations now require clear ethical standards and practices to manage their reputation, and its why the practice area of Environmental, Social & Governance (ESG) has become a rapidly growing discussion among the C-Suite.

This book discusses the five major vulnerabilities organizations face providing cases for navigating a path that improves business outcomes. By moving away from relying solely on compliance and positive statements in brand and public relations, to also implementing improved ethics and values in an organization's behaviour will set the stage for a resilient business that can flourish in the 21st century.

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