Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior

The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior

Duncan, David S.

Hardcover

Business GeneralManagementMarketing

Currently unavailable to order

ISBN10: 1541774493
ISBN13: 9781541774490
Publisher: Publicaffairs
Published: May 4 2021
Pages: 224
Weight: 0.75
Height: 1.00 Width: 5.50 Depth: 8.40
Language: English
A page-turner that reads like a mystery​ (Mark Bertolini, former chairman and CEO, Aetna) that delivers key insights to the questions: who really are our customers, why do we lose them, how do we regain them?

Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them.

To crack the case, start thinking like a market detective.

David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza's market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door--and how they can get them back.

The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have jobs to be done. They hire companies to solve a problem or fulfill a need and fire them when unhappy. Duncan's fresh way of thinking about how to understand your customers' secret lives provides an innovative path for solving whatever market mysteries you face.

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