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Service Management: The New Paradigm in Retailing

Service Management: The New Paradigm in Retailing

Paperback

Business GeneralManagementMarketing

ISBN10: 1489995773
ISBN13: 9781489995773
Publisher: Springer Nature
Published: Mar 3 2014
Pages: 316
Weight: 1.07
Height: 0.72 Width: 6.14 Depth: 9.21
Language: English

Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.

---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University

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Business General