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Shopping Centre Marketing: Value Creation and Customer Engagement
Hardcover
Series: Routledge Research in the Retail Industry
Investing & FinanceManagementMarketing
ISBN13: 9781032690520
Publisher: Routledge
Published: Feb 26 2024
Pages: 222
Weight: 1.11
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.
1 different editions
Also available
Shopping Centre Marketing: Value Creation and Customer Engagement
Krowicki, Piotr
Maciejewski, Grzegorz
Paperback
Also from
Krowicki, Piotr
Shopping Centre Marketing: Value Creation and Customer Engagement
Krowicki, Piotr
Maciejewski, Grzegorz
Paperback
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