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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream

The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream

Paperback

Business GeneralManagement

Publisher Price: $19.99

ISBN10: 1541788230
ISBN13: 9781541788237
Publisher: PublicAffairs
Published: Mar 6 2018
Pages: 336
Weight: 0.65
Height: 1.00 Width: 5.50 Depth: 8.20
Language: English
An expert in trend forecasting shows how to anticipate what's next and prepare your business, your market, and your products for the future

Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes. ―Ram Charan, coauthor of the #1 New York Times bestseller Execution

A Fast Company Best Book of the Year

How do you tell a real trend from the merely trendy? How, for example, will a technology--like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things--affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think--and how should we prepare for it now?

In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the true signals--those patterns that will coalesce into a trend with the potential to change everything--and land on the right side of disruption. The future, Webb shows, isn't something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what's to come--challenging us to create our own preferred futures.

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Business General