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Zukunftsfähigkeit Durch Business Model Stress Testing: Eine Praxisorientierte Methode Für Die Weiterentwicklung Von Geschäftsmodellen in Unsicheren Ze
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ISBN13: 9783658494216
Publisher: Springer Gabler
Published: Oct 2 2025
Pages: 148
Language: German
In einer zunehmend volatilen, unsicheren und komplexen Welt stehen Unternehmen vor der Herausforderung, ihre Geschäftsmodelle laufend auf externe Stressfaktoren zu prüfen und gezielt weiterzuentwickeln. Das Business Model Stress Testing (BMST) stellt hierfür ein strukturiertes Vorgehen bereit, welches qualitative Analysen mit visuellen Methoden und strategischer Ableitung kombiniert.
Der Autor beschreibt einen sechsstufigen BMST-Prozess, der auf dem Business Model Canvas basiert und durch die systematische Einbindung externer Umweltfaktoren, etwa durch das Business Model Environment Template, ergänzt wird. Herzstück des Ansatzes ist die Ableitung und Operationalisierung relevanter Stressfaktoren sowie deren Wirkungsanalyse in Form von Heatmaps, die eine fundierte Grundlage für strategische Ma nahmen und Innovationsimpulse liefern. Das Buch bietet sowohl eine theoretische Fundierung als auch zahlreiche praxisorientierte Werkzeuge, Fallbeispiele und Anwendungshinweise. Es richtet sich an Unternehmer, Innovationsverantwortliche, Strategieberater sowie Forschende, die die Resilienz, Anpassungsfähigkeit und Zukunftsfähigkeit von Geschäftsmodellen systematisch bewerten und gestalten möchten.Also from
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