Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Social Strategies to Gain a Competitive Edge

Social Strategies to Gain a Competitive Edge

Cöuras Ford, Elmo Thiago Lins
Vale, Valentina A. C.

Paperback

Management

ISBN10: 620864772X
ISBN13: 9786208647728
Publisher: Our Knowledge Publishing
Published: Feb 13 2025
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: English
The aim of this book is to understand the internal public's perception of social responsibility actions. To this end, a theoretical foundation was developed based on the following elements: Ethics and social responsibility, stakeholders, competitive environment, strategies, competitive forces and social marketing. The research used the exploratory and descriptive method, focusing on a case study, in order to assess the organization's behaviour in practice and the positive effects of corporate management based on commitment to society. The results indicate the presence of a new strategic business orientation, in which the marketing orientation involved an effort aimed at social and ecologically correct attitudes, based on ethical principles, which, among other things, had a positive impact on the organization's image.

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Management

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