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Digital Marketing Step-by-Step: Su guÃa paso a paso para aprender a generar clientes potenciales y vender a través de Google, Facebook y campañas de m
Paperback
Publisher: Independently Published
Published: Jan 6 2024
Pages: 350
Weight: 0.76
Height: 0.73 Width: 5.00 Depth: 8.00
Language: Spanish
Este libro contiene los siguientes volúmenes: Google Ads Step-by-Step, Email Marketing Step-by-Step y Facebook Ads Step-by-Step.
Google Ads es una plataforma de publicidad en lÃnea de Google que permite a los especialistas en marketing crear anuncios y publicarlos en lÃnea. Con Google Ads, puedes crear anuncios dirigidos a un público especÃfico basados en palabras clave, intereses, geolocalización y otros factores. En el libro Email Marketing Step-by-Step, descubrirás estrategias y técnicas para crear campañas de email marketing y boletines informativos atractivos y efectivos, incluyendo una visión detallada de las herramientas de email marketing más utilizadas. En Facebook Ads Step-by-Step, te sumergirás en un viaje al corazón de la publicidad en lÃnea, descubriendo el proceso, estrategias avanzadas y las últimas novedades para crear campañas publicitarias exitosas. En este manual, aprenderás cómo activar y gestionar campañas en Google, Facebook, cómo generar leads y vender incluso a través de campañas de email marketing con las técnicas y herramientas más modernas.
Además, encontrarás los siguientes temas:
- Una visión general de Google Ads;
- Las ventajas de Facebook Ads;
- Cómo configurar tu cuenta de la mejor manera;
- Cómo crear una campaña en Google Ads y Facebook Ads;
- Cómo supervisar tus campañas;
- Cómo iniciar y gestionar campañas de retargeting;
- Cómo crear un público similar;
- Definiciones como CPA, CPC, CPM, CPL, CPD, ROI, ROAS, etc.;
- Estrategias de oferta;
- Errores comunes a evitar;
- Cómo configurar y utilizar MailChimp, AWeber y MailerLite;
- Marketing de boletines informativos;
- Y mucho más!
Dominar estas habilidades te permitirá iniciar y gestionar tu propio negocio o el de otros.
Qué estás esperando? Compra hoy Digital Marketing Step-by-Step de Bryan Bren y comienza a llegar a posibles clientes en lÃnea!
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