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Digital Marketing Step-by-Step: Ihre Schritt-für-Schritt-Anleitung zum Erlernen der Generierung von Leads und Verkaufen durch Google, Facebook und E-M
Paperback
Publisher: Independently Published
Published: Jan 6 2024
Pages: 364
Weight: 0.79
Height: 0.75 Width: 5.00 Depth: 8.00
Language: German
Dieses Buch enthält die folgenden Bände: Google Ads Schritt für Schritt, E-Mail-Marketing Schritt für Schritt und Facebook Ads Schritt für Schritt.
Google Ads ist eine Online-Werbeplattform von Google, die es Marketern ermöglicht, Anzeigen online zu erstellen und zu veröffentlichen. Mit Google Ads können Sie gezielte Anzeigen für ein spezifisches Publikum erstellen, basierend auf Keywords, Interessen, Geolokalisierung und anderen Faktoren. Im Buch E-Mail-Marketing Schritt für Schritt erfahren Sie Strategien und Techniken zur Erstellung ansprechender und effektiver E-Mail-Marketing-Kampagnen und Newsletter, einschlie lich einer eingehenden Betrachtung der am häufigsten verwendeten E-Mail-Marketing-Tools. In Facebook Ads Schritt für Schritt tauchen Sie in das Herz der Online-Werbung ein und erkunden den Prozess, fortgeschrittene Strategien und die neuesten Trends zur Erstellung erfolgreicher Werbekampagnen. In diesem Handbuch lernen Sie, wie Sie Kampagnen auf Google und Facebook einrichten und verwalten, wie Sie Leads generieren und sogar über E-Mail-Marketing-Kampagnen mithilfe modernster Techniken und Tools verkaufen.
Zusätzlich finden Sie die folgenden Themen:
- Eine Übersicht über Google Ads
- Die Vorteile von Facebook Ads
- Wie Sie Ihr Konto effektiv einrichten
- Wie Sie eine Kampagne auf Google Ads und Facebook Ads erstellen
- Wie Sie Ihre Kampagnen überwachen
- Wie Sie Retargeting-Kampagnen initiieren und verwalten
- Wie Sie eine Lookalike-Zielgruppe erstellen
- Definitionen wie CPA, CPC, CPM, CPL, CPD, ROI, ROAS usw.
- Gebotsstrategien
- Häufige Fehler, die vermieden werden sollten
- Wie Sie MailChimp, AWeber und MailerLite einrichten und verwenden
- Newsletter-Marketing
- Und vieles mehr!
Die Beherrschung dieser Fähigkeiten ermöglicht es Ihnen, Ihr eigenes Unternehmen oder das anderer zu gründen und zu verwalten!
Worauf warten Sie noch? Kaufen Sie noch heute Digital Marketing Step-by-Step von Bryan Bren und beginnen Sie, potenzielle Kunden im Internet zu erreichen.
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