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Digital Vortex: Cómo las empresas tradicionales pueden competir con las más disruptivas
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ISBN13: 9788417277284
Publisher: Lid Pub
Published: Sep 1 2018
Pages: 300
Weight: 0.89
Height: 0.63 Width: 6.00 Depth: 9.00
Language: Spanish
Cuando las empresas tradicionales aun no terminaban de tener claro el concepto de digitalización y cómo debÃan aplicarlo en sus negocios, aparecieron empresas disruptivas, en su dÃa startups, como Airbnb o Uber que marcaron un antes y un después en la forma de hacer negocios ya que sus modelos digitales empezaron a ser una amenaza para aquellos que habÃan sido particularmente fÃsicos.
Nadie estaba preparado. La digitalización pilló por sorpresa en muchos sectores y empresas hasta ahora lÃderes están siendo desbancadas con gran rapidez.
Pero cómo pueden las grandes compañÃas ya consolidadas competir con estas nuevas empresas digitales ávidas por hacerse con su cuota de mercado? En Digital Vortex los autores dan las claves para que estas organizaciones aprendan a usar los modelos de negocio y las estrategias de las startups para su propio beneficio, maximizando el valor de su negocio y haciéndolos mucho más rentables.
A través de recomendaciones fundadas en la investigación de miles de ejecutivos provenientes tanto de empresas lÃderes del mercado como de startups, las organizaciones más tradicionales aprenderán a desarrollar la agilidad para anticipar amenazas, detectar oportunidades y aprovecharlas antes que sus rivales. Les ayudará en su camino para competir con los disruptores y ganar.
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