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Esports, Good Game: Todo lo que necesita saber para comprender los esports
Paperback
Publisher: Independently Published
Published: Jul 3 2020
Pages: 196
Weight: 0.59
Height: 0.42 Width: 5.98 Depth: 9.02
Language: Spanish
En este libro encontrará las respuestas a por qué los esports, que cuentan con casi cincuenta años de historia, están despertando tanto interés por parte de empresas, marcas y consumidores. Por qué, en definitiva, se están convirtiendo en mucho más que un fenómeno social y económico y por qué no sólo van a seguir consolidándose y creciendo a un ritmo tan alto sino que se van a convertir en el verdadero motor del sector del entretenimiento del siglo XXI.
El libro asimismo revela cómo la Ãntima relación de los esports con el avance de las Nuevas TecnologÃas no sólo ha influido en su consolidación sino que va a traer consigo una fuerte innovación marcada sobre todo por el siguiente gran salto cualitativo que va a experimentar el sector en el futuro gracias a la consolidación de la Realidad Virtual y los Metaversos.
A través de un recorrido por su historia, su situación actual y su futuro inmediato, el lector podrá conocer todo el ecosistema que rodea a un sector muy interconectado en el que multitud de actores protagonistas conforman un escenario repleto de oportunidades.
El libro trata además la sólida vinculación que existe entre el sector de los videojuegos y el de los esports y dibuja un perfil socioeconómico del jugador o gamer que a muchos probablemente va a sorprender. Y es que el atractivo que para las marcas posee el sector no es casual y está cimentado sobre un mercado acostumbrado a protagonizar experiencias únicas de alto valor añadido. Todo un reto y a su vez una verdadera oportunidad para unas empresas que van a necesitar comprender muy bien los entresijos de los esports para poder alcanzar el éxito en su incursión en este nuevo territorio.
Pero más allá de los datos y las cifras que el lector va a poder examinar, el libro es un compendio de ideas que pretende trasladar a quienes por el momento se erigen como meros observadores pero que quizá en un futuro quieran identificar oportunidades que les permitan entrar en los esports de un modo fiable y seguro.
Tanto si es un profesional que busca identificar nuevas oportunidades de negocio como si es una persona que desea simplemente descubrir algo más sobre los esports, este es el libro en el que puede encontrar las primeras respuestas a las preguntas que a menudo se puede formular en torno al sector. Y todo explicado en un lenguaje ameno y cercano que no hace sino descubrir sin excesivos adornos un mundo realmente apasionante.
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