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Indicaciones geográficas: En el mundo
Paperback
Series: Wines of the World
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ISBN13: 9798298916417
Publisher: Independently Published
Published: Aug 20 2025
Pages: 102
Weight: 0.32
Height: 0.21 Width: 6.00 Depth: 9.00
Language: Spanish
Publisher: Independently Published
Published: Aug 20 2025
Pages: 102
Weight: 0.32
Height: 0.21 Width: 6.00 Depth: 9.00
Language: Spanish
Introducción: El concepto de Indicaciones Geográficas (IG): definiciones, tipos (Denominación de Origen e Indicación de Origen) e importancia.
El papel de las IG en el mercado globalizado: valorando el origen, la calidad y la tradición.
Las IG como estrategia de diferenciación en el competitivo mercado del vino.
El papel de las IG en el mercado globalizado: valorando el origen, la calidad y la tradición.
Las IG como estrategia de diferenciación en el competitivo mercado del vino.
Panorama general de las IG de vino en el mundo: principales regiones, legislación, desafÃos y oportunidades. Indicaciones Geográficas: Conceptos y Fundamentos: Definición y tipos de IG: Denominación de Origen (DO) e Indicación de Origen (IP).
Elementos constitutivos de una IG: vÃnculo con el territorio, factores naturales y humanos, reputación.
Beneficios de proteger una IG: para los productores, los consumidores y la región.
El papel de los órganos reguladores y de control de las IG.
Aspectos jurÃdicos y jurÃdicos de las IG en el contexto internacional. Las IG y el mercado mundial del vino: El mercado mundial del vino: tendencias, desafÃos y oportunidades.
La importancia del origen y la tipicidad en la elección del consumidor.
Las IG como herramienta de marketing y comunicación: creación de marca y mejora de productos.
El papel de las IG en la segmentación del mercado y el posicionamiento del vino.
Estudios de casos exitosos: cómo las IG impulsaron el desarrollo de las regiones vitivinÃcolas. IG alrededor del mundo: Europa:
Inglés: el sistema de Denominación de Origen Controlada (AOC).
Italia: Denominación de Origen Controlado (DOC) y Denominación de Origen Controlado y Garantizado (DOCG).
Espanha: Denominación de Origen (DO) e Denominación de Origen Calificada (DOCa).
Portugal: Denominación de Origen Controlada (DOC) e Indicación Geográfica Protegida (IGP).
Nuevo Mundo:
Estados Unidos: American Viticultural Areas (AVAs).
Australia: Indicaciones geográficas (IG).
Chile: Denominación de Origen (DO).
Argentina: Indicación Geográfica (IG).
Otros paÃses: ejemplos de IG de paÃses emergentes en el mercado del vino. Retos y oportunidades de las IG: Retos para la gestión y protección de las IG: fraude, competencia desleal, cambio climático.
La necesidad de adaptarse a las demandas del mercado global: innovación y sostenibilidad.
Oportunidades de desarrollo regional y turismo enogastronómico.
El futuro de las IG en el mercado del vino: tendencias y perspectivas.
Elementos constitutivos de una IG: vÃnculo con el territorio, factores naturales y humanos, reputación.
Beneficios de proteger una IG: para los productores, los consumidores y la región.
El papel de los órganos reguladores y de control de las IG.
Aspectos jurÃdicos y jurÃdicos de las IG en el contexto internacional. Las IG y el mercado mundial del vino: El mercado mundial del vino: tendencias, desafÃos y oportunidades.
La importancia del origen y la tipicidad en la elección del consumidor.
Las IG como herramienta de marketing y comunicación: creación de marca y mejora de productos.
El papel de las IG en la segmentación del mercado y el posicionamiento del vino.
Estudios de casos exitosos: cómo las IG impulsaron el desarrollo de las regiones vitivinÃcolas. IG alrededor del mundo: Europa:
Inglés: el sistema de Denominación de Origen Controlada (AOC).
Italia: Denominación de Origen Controlado (DOC) y Denominación de Origen Controlado y Garantizado (DOCG).
Espanha: Denominación de Origen (DO) e Denominación de Origen Calificada (DOCa).
Portugal: Denominación de Origen Controlada (DOC) e Indicación Geográfica Protegida (IGP).
Nuevo Mundo:
Estados Unidos: American Viticultural Areas (AVAs).
Australia: Indicaciones geográficas (IG).
Chile: Denominación de Origen (DO).
Argentina: Indicación Geográfica (IG).
Otros paÃses: ejemplos de IG de paÃses emergentes en el mercado del vino. Retos y oportunidades de las IG: Retos para la gestión y protección de las IG: fraude, competencia desleal, cambio climático.
La necesidad de adaptarse a las demandas del mercado global: innovación y sostenibilidad.
Oportunidades de desarrollo regional y turismo enogastronómico.
El futuro de las IG en el mercado del vino: tendencias y perspectivas.
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