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Manual del comercio electrónico
Paperback
Business GeneralGeneral Computers
Publisher Price: $27.99
ISBN13: 9788418532368
Publisher: Marge Books
Published: Mar 9 2022
Pages: 204
Weight: 0.73
Height: 0.43 Width: 6.69 Depth: 9.61
Language: Spanish
Una guÃa práctica para crear y gestionar tiendas en lÃnea
El comercio electrónico es una herramienta implantada en todos los ámbitos comerciales. Para optimizar sus recursos y gestionarlo con éxito, las empresas y profesionales deben conocer sus elementos y procesos clave.
Este libro es una guÃa práctica con conceptos, técnicas y modelos que abarcan todos los aspectos que se han de tener en cuenta para desarrollar plataformas y estrategias de comercio electrónico.
Se explican de manera sencilla los requisitos para cumplir las normativas legales y formalizar contratos electrónicos y se expone cómo hacer un plan de negocio para abrir una tienda en internet, incluyendo cuestiones como la logÃstica, la ciberseguridad, las estrategias en redes sociales, la economÃa y producción colaborativas, el marketing en lÃnea y las tendencias más innovadoras.
Este manual se presenta en fichas independientes, con textos breves y didácticos, que facilitan el acceso a los contenidos. Con cada temática se ofrecen distintos enfoques, casos prácticos y el apoyo de ejemplos y códigos QR, que permiten ampliar conocimientos.
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