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Manual Práctico de Neuroventas: Ejercicios, situaciones y actividades lúdicas para poner a prueba en las ventas.
Paperback
ISBN13: 9789506419349
Publisher: Ediciones Granica
Published: Feb 8 2018
Pages: 160
Weight: 0.58
Height: 0.34 Width: 6.69 Depth: 9.61
Language: Spanish
El principal factor de diferenciación de las neuroventas respecto de los métodos tradicionales es la aplicación de las neurociencias, que brindan una importante ventaja competitiva. La realidad confirma que todo vendedor que sepa cómo intervienen los mecanismos cognitivos y emocionales en la toma de decisiones de compra, y las caracterÃsticas distintivas entre el cerebro masculino y el femenino, está más capacitado que cualquier otro para alcanzar los mejores resultados. Este Manual contribuye a esa formación, mediante un conjunto de ejercicios y actividades lúdicas que complementan el libro Neuroventas, del Dr. Braidot, con foco en el análisis del funcionamiento cerebral (cómo compran ellos, cómo compran ellas), en el desarrollo comunicacional del vendedor y en la aplicación práctica del Método de Venta Neurorrelacional.
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