Sign-In
Cart
Nunca Pares: AutobiografÃa del Fundador de Nike / Shoe Dog: A Memoir by the Creator of Nike
Paperback
Business BiographiesBiographies GeneralRunning & Jogging
Publisher Price: $19.95
ISBN13: 9781949061611
Publisher: Conecta
Published: Dec 24 2018
Pages: 432
Weight: 1.15
Height: 1.30 Width: 6.00 Depth: 8.80
Language: Spanish
Phil Knight habla por primera vez de la auténtica historia detrás de Nike, la empresa que fundó en 1962, que hoy factura más de 30 000 millones de dólares al año, y cuyo logo ha llegado a ser un sÃmbolo global, el icono más ubicuo y reconocido en todo el mundo.
Todo comenzó con 50 dólares y una idea sencilla: importar calzado deportivo económico y de gran calidad desde Japón. Vendiendo esos tenis en la cajuela de su coche, Phil Knight consiguió facturar 8 000 dólares durante el primer año. Progresivamente, este pequeño negocio se convirtió en una start-up exitosa que revolucionó el mercado, creó una marca universal e innovadora y evolucionó hasta convertirse en el gigante actual.
En estas memorias sinceras y viscerales, Phil Knight relata los numerosos riesgos asumidos, los reveses sufridos y los incipientes éxitos, pero sobre todo la relación con sus primeros colaboradores y empleados, un grupo de inconformistas y luchadores que acabaron sintiéndose como hermanos.
Juntos, animados por la fuerza de un objetivo común y una fe profunda en el espÃritu del deporte, construyeron una marca que transformó todos los cánones establecidos.
ENGLISH DESCRIPTION
In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight offers a rare and revealing look at the notoriously media-shy man behind the swoosh (Booklist, starred review), illuminating his company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.
Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It's a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.
Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike's annual sales top $30 billion. In this age of start-ups, Knight's Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.
But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers--as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.
Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand--and a culture--that changed everything.
Also in
Business Biographies
The Butcher, the Embezzler, and the Fall Guy: A Family Memoir of Scandal and Greed in the Meat Industry
Cherington, Gretchen
Paperback
The 38 Letters from J.D. Rockefeller to his son: Perspectives, Ideology, and Wisdom
Rockefeller, J. D.
Paperback
Lightning Beneath the Sea: The Race to Wire the World and the Dawn of the Information Age
Tabor, James M.
Hardcover
Poor Charlie's Almanack: The Essential Wit and Wisdom of Charles T. Munger
Munger, Charles T.
Hardcover
Dirtbag Billionaire: How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away
Gelles, David
Hardcover
What Could Possibly Go Right?: The Essential Journey to Scale an Enduring Culture
Meyer, Danny
Hardcover
House of Fidelity: The Rise of the Johnson Dynasty and the Company That Changed American Investing
Baer, Justin
Hardcover
The Making of a Permabear: The Perils of Long-Term Investing in a Short-Term World
Grantham, Jeremy
Hardcover
An American Girl: How a Billion-Dollar Doll and Its Unlikely Founder Changed Girlhood Forever
Fitzsimons, Amanda
Hardcover
The Philosopher in the Valley: Alex Karp, Palantir, and the Rise of the Surveillance State
Steinberger, Michael
Hardcover
Bird Men: The Rise of American Airpower and the Machine That Ended World War II
Baime, A. J.
Hardcover
Croc: How I Invented the World's Most Popular Shoe, Became a Massive Success, and Nearly Destroyed Myself---In 15 Easy Lessons
Boedecker Jr, George
Hardcover
Poor Charlie's Almanack: The Essential Wit and Wisdom of Charles T. Munger
Munger, Charles T.
Paperback
Zeckendorf: The autobiograpy of the man who played a real-life game of Monopoly and won the largest real estate empire in history.
Zeckendorf, William
Paperback
The 38 Letters from J.D. Rockefeller to his son: Perspectives, Ideology, and Wisdom
Rockefeller, J. D.
Hardcover
Out Where the West Begins: Profiles, Visions, and Strategies of Early Western Business Leaders
Anschutz, Philip F.
Hardcover
The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance
Chernow, Ron
Paperback
Las 38 cartas de J.D. Rockefeller a su hijo: perspectivas, ideología y sabiduría
Rockefeller, J. D.
Paperback
Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
Robinson, Steve
Paperback
Bloomin' Adventures: The Partners, the Risks, and the Recipe Behind Outback Steakhouse
Gannon, Tim
Paperback
The Leatherman Book: Stories, Lessons, and Advice from the Inventor of America's Original Multi-Tool
Kornelis, Chris
Leatherman, Tim
Hardcover
The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled It
Mazzeo, Tilar J.
Paperback
Curiosity Redefines the Limits: Advantages Gained from Life, the Workplace, and the Boardroom
Adkins, Rodney C.
Hardcover
The Colonel and the King: Tom Parker, Elvis Presley, and the Partnership That Rocked the World
Guralnick, Peter
Hardcover
Built for a Better World: How Seventh Generation Pioneered a Movement That Changed the Purpose of Business
Davis, Geoff
Hollender, Jeffrey
Paperback
The Groundbreaker: Entrepreneurship, the American Dream, and the Rise of Modern India
Rekhi, Kanwal
Hardcover
Ding Dong: How Ring Went from Shark Tank Reject to Everyone's Front Door
Postman, Andrew
Siminoff, Jamie
Hardcover
Masters of the Universe: Winning Strategies of America's Greatest Dealmakers
Kadlec, Daniel J.
Paperback
Out Where the West Begins, Volume 2: Creating and Civilizing the American West Volume 2
Anschutz, Philip F.
Hardcover
Cracking Up: From Rising Star to Junkie Despair in 1,000 Days-An Unlikely Addict's Memoir
Lownds, Gordon
Paperback
The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
Iger, Robert
Hardcover
The First Billion Is the Hardest: Reflections on a Life of Comebacks and America's Energy Future
Pickens, T. Boone
Paperback
An Invisible Thread: The True Story of an 11-Year-Old Panhandler, a Busy Sales Executive, and an Unlikely Meeting with Destiny
Schroff, Laura
Tresniowski, Alex
Paperback
Creativity, Inc. (the Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Wallace, Amy
Catmull, Ed
Hardcover
In-N-Out Burger: A Behind-The-Counter Look at the Fast-Food Chain That Breaks All the Rules
Perman, Stacy
Paperback
To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History
Levy, Lawrence
Paperback
Dirtbag Billionaire: How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away
Gelles, David
Paperback
Surviving Bully Culture: A Career Spent Navigating Workplace Bullying and a Guide for Healing
Regal, Andrew
Hardcover
The Creative Gene: How Books, Movies, and Music Inspired the Creator of Death Stranding and Metal Gear Solid
Kojima, Hideo
Hardcover
The Baron of Wall Street: Clarence Dillon and the Making of the Modern Financial World
Loomis Jr, William R.
Hardcover
Power Reimagined: My Mission to Get It, Grow It, and Give It Away
Sharif-Drinkard, Khadijah
Hardcover
The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled It
Mazzeo, Tilar J.
Hardcover
The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal
Mezrich, Ben
Paperback
Godfather of the Kremlin: The Decline of Russia in the Age of Gangster Capitalism
Klebnikov, Paul
Paperback
Standing on the Crack: Legacy of Five Jewish Families from Seattle's Vibrant Gilded Age
Treiger, Karen I.
Paperback
The First Tycoon (Pulitzer Prize Winner): The Epic Life of Cornelius Vanderbilt
Stiles, T. J.
Paperback
Learning to Lead, Leading to Learn: Lessons from Toyota Leader Isao Yoshino on a Lifetime of Continuous Learning
Anderson, Katie
Paperback
Lucky Loser: How Donald Trump Squandered His Father's Fortune and Created the Illusion of Success
Buettner, Russ
Craig, Susanne
Paperback
The Tycoons: How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan Invented the American Supereconomy
Morris, Charles R.
Paperback
A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market
Thorp, Edward O.
Paperback
The Man Who Solved the Market: How Jim Simons Launched the Quant Revolution
Zuckerman, Gregory
Hardcover
Focus: The ASML way - Inside the power struggle over the most complex machine on earth
Hijink, Marc
Paperback
"I'm a Magnet to Stuff": The Life and Times of MB2 - A Life Well Lived
Buffington, Marybeth
Paperback
Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs, Updated Edition
Levine, Uri
Paperback
The Ups and Downs of Running a Small Business: Lessons from a Lifetime of Lifting People, Business, and Community Up
Comley, James F.
Paperback
The Billionaire Who Wasn't: How Chuck Feeney Secretly Made and Gave Away a Fortune
O'Clery, Conor
Paperback
Bloomin' Adventures: The Partners, the Risks, and the Recipe Behind Outback Steakhouse
Gannon, Tim
Hardcover
Guinness: A Family Succession: The True Story of the Struggle to Create the World's Largest Brewery
Hart, Antonia
Guinness, Arthur Edward
Hardcover
The Space Barons: Elon Musk, Jeff Bezos, and the Quest to Colonize the Cosmos
Davenport, Christian
Paperback
Dainty Dining: Vintage recipes, memories and memorabilia from America's department store tea rooms
McRae, Angela Webster
Paperback
The Woman In Deed: Road to IPO, Bridge Tables, and Beyond: Road to IPO, Bridge Tables (Large Print Edition)
Gupta, Vinita
Paperback
Meet You in Hell: Andrew Carnegie, Henry Clay Frick, and the Bitter Partnership That Changed America
Standiford, Les
Paperback
It Used to Be Fun: A Federal Whistleblower's Trip Through the Software Industry
Sullivan, William
Paperback
The Courage to Succeed: Success Secrets of an Unlikely Four-Time Olympian
Gonzalez, Ruben Oscar
Paperback
The Muslim Entrepreneur: 10 Success Principles from the Greatest Muslim Entrepreneurs
Soule, Oumar
Paperback
Waiter Rant: Thanks for the Tip--Confessions of a Cynical Waiter (Harper Perennial)
Dublanica, Steve
Paperback