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El triunfo que devoró su instrumento: Televisa, Obrador y la paradoja de Sheinbaum
Paperback
Publisher: Independently Published
Published: Nov 25 2025
Pages: 174
Weight: 0.53
Height: 0.37 Width: 6.00 Depth: 9.00
Language: Spanish
En El triunfo que devoró su instrumento, Enrique GarcÃa Guasco disecciona una de las paradojas más agudas del poder contemporáneo en México: la del obradorismo que, al desmantelar el dominio mediático de Televisa en nombre de la democratización de la información, terminó por dejar a su heredera polÃtica, Claudia Sheinbaum, sin un instrumento eficaz para comunicar el poder que conquistó.
El autor propone una lectura profunda sobre la transformación del ecosistema mediático mexicano y su impacto en la psicologÃa polÃtica del paÃs. Desde una perspectiva que combina la teorÃa de Giovanni Sartori -el Homo videns dominado por la imagen- con la concepción marxista del Agitprop de Georgi Plejánov, GarcÃa Guasco construye un marco inédito para entender cómo la televisión, lejos de ser un simple medio técnico, se convirtió en una maquinaria emocional de legitimación.
A través de un recorrido que va del priÃsmo clásico a la era digital, el ensayo muestra cómo Televisa moldeó durante décadas una democracia emocional, en la que la confianza sustituyó al pensamiento crÃtico, y cómo ese modelo persiste -mutado- en nuevas formas de poder mediático y empresarial, desde la retórica tecnocrática de Sheinbaum hasta la figura performática de Ricardo Salinas Pliego.
Con un lenguaje riguroso y elegante, el autor examina la evolución simbólica del poder en América Latina, donde la imagen ha reemplazado a la idea, la emoción a la deliberación, y el espectáculo a la polÃtica. El resultado es una obra lúcida y provocadora que invita a reflexionar sobre la fragilidad de la democracia cuando los medios, los lÃderes y los ciudadanos confunden el acto de ver con el acto de pensar.
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