Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Underhill, Paco

Paperback

Investing & FinanceMarketingAnthropology

Publisher Price: $20.99

ISBN10: 1416595244
ISBN13: 9781416595243
Publisher: Simon & Schuster
Published: Dec 30 2008
Pages: 320
Weight: 0.65
Height: 0.90 Width: 5.40 Depth: 8.30
Language: English
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on: -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

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