Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Sport, Beer, and Gender; Promotional Culture and Contemporary Social Life

Sport, Beer, and Gender; Promotional Culture and Contemporary Social Life

Wenner, Lawrence A.
Jackson, Steve

Hardcover

Series: Popular Culture and Everyday Life, Book 17

Business GeneralGeneral ReferenceWomen's Studies

ISBN10: 1433104881
ISBN13: 9781433104886
Publisher: Peter Lang Us
Published: Nov 25 2008
Pages: 320
Weight: 1.35
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English
Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life brings together a group of esteemed international scholars to focus on the important, complex, and mutually reinforcing relationships between sport, beer, and gender in fashioning promotional strategies and shaping global cultures of consumption. Collectively, the book examines a well-known social constellation that has received little specific scholarly attention although it sits at the axis of many lines of expanding inquiry in sport studies, media studies, gender studies, cultural studies, consumer studies, and the study of alcohol and substance abuse. The essays gathered here interrogate and trace beer as a commodity as it circumnavigates the circuit of commodification including: (1) institutions and production, (2) texts and representation, and (3) consumption and reception; they explore how it moves from concept to reality, from the private to the public realm, and ultimately its effects on contemporary gendered identity.

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