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Sport, Sponsorship and Public Health

Sport, Sponsorship and Public Health

Paperback

Series: Routledge Research in Physical Activity and Health

Medical ReferenceSports General

ISBN10: 1032145196
ISBN13: 9781032145198
Publisher: Routledge
Published: Oct 8 2024
Pages: 156
Weight: 0.58
Height: 0.39 Width: 6.14 Depth: 9.21
Language: English

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

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Sports General