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Strategic Marketing and Innovation for Indian Msmes
Hardcover
Series: India Studies in Business and Economics
Business GeneralEconomicsMarketing
ISBN13: 9789811035890
Publisher: Springer
Published: Mar 30 2017
Pages: 131
Weight: 0.85
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
Introduction to MSMEs.- Innovations.- Strategic Marketing.- Issues with respect to Indian MSMES and how to address them?.- Research design.- Pilot study.- Main data collection.- Data analysis.- Inference.- Future MSMEs in India.
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