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Strategic Management Techniques: A Comprehensive Guide for Global Executives
Paperback
Series: Leadership Management
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Publisher: Independently Published
Published: Sep 27 2025
Pages: 146
Weight: 0.58
Height: 0.31 Width: 7.00 Depth: 10.00
Language: English
Key areas covered include Product Planning, Sales Planning, Human Resource Planning, Market Segmentation, Market Positioning, Product Life Cycle Analysis, Target Marketing, Buyer Behaviour Analysis, Human Capital Measurement, and Role Analysis. Each technique is introduced systematically-beginning with definitions and conceptual clarity, followed by frameworks, processes, practical steps, and industry illustrations. Global case studies (e.g., Apple, Tesla, Coca-Cola, Microsoft) are combined with Indian examples (e.g., Tata Motors, Amul, Infosys, Reliance Jio, HUL) to highlight how organizations in diverse contexts adapt strategies to achieve success.
The book is learner-centric and experiential. Activities, simulations, and group projects embedded in each chapter allow executives to test their understanding through practical exercises such as product roadmap simulations, segmentation pitch workshops, workforce forecasting, and sales forecasting models. Assignments and discussion questions further push readers to apply insights in organizational settings.
Special emphasis is placed on bridging theory and practice, with frameworks like the BCG Matrix, Ansoff Growth Matrix, Product Life Cycle (PLC), and HR Planning models illustrated through real business applications. The text also integrates modern concerns such as sustainability, digital transformation, workforce analytics, and consumer-centric innovation.
This comprehensive guide is not limited to managers in large corporations-it is equally useful for entrepreneurs, consultants, and start-up leaders who require structured approaches to market entry, product innovation, or organizational planning. Written in an accessible style, it demystifies complex management concepts, making them actionable for professionals at different stages of their careers.
Ultimately, the book positions strategic management techniques as both a science and an art-requiring data-driven analysis, creativity, and adaptive thinking. For global executives navigating disruptive markets, it provides clarity, structure, and inspiration to lead with vision and execute with precision.
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