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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Planning in the Arts: A Practical Guide

Strategic Planning in the Arts: A Practical Guide

Hardcover

ManagementBusiness of ArtGeneral Drama

Currently unavailable to order

ISBN10: 1512601748
ISBN13: 9781512601749
Publisher: Brandeis Univ Pr
Published: Dec 4 2018
Pages: 200
Weight: 0.90
Height: 0.80 Width: 6.30 Depth: 9.20
Language: English
Planning today is more important than ever. Both acquisition and allocation of resources are increasingly difficult for arts organizations as a result of emerging technologies, reduced arts education, aging donors, and the advent of new forms of entertainment. It is essential for arts organizations to take a coherent approach to these issues to remain vibrant over time. In fact, most arts organizations do periodically attempt some kind of planning exercise. But a review of hundreds of such plans suggests that most contain merely a wish list, rather than concrete plans for the future: We will increase ticket sales! is a common strategy expressed in too many arts plans. In the absence of details about how ticket sales will be increased, it's an empty promise. In Strategic Planning in the Arts, Michael M. Kaiser, the former head of the Kennedy Center in Washington, DC, and an arts management guru, has produced a clear, concise guide for staff or board members of not-for-profit arts organizations who are responsible for developing, evaluating, or implementing plans. Relying on real-world cases and examples, Kaiser shows how to conceive, assess, and act on every part of the strategic plan, from the mission statement to the financial statement; from managing the board to marketing. Praise for Michael Kaiser: A rich yet tidy cornucopia of solutions for the challenges facing the American arts scene.--Washington Post

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