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Successful Digital Transformation Initiatives in SMEs: A Relational Goods Perspective
Hardcover
ISBN13: 9783031364648
Publisher: Palgrave MacMillan
Published: Jul 23 2023
Pages: 86
Weight: 0.60
Height: 0.31 Width: 5.83 Depth: 8.27
Language: English
While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. To do so, this book considers Relational Goods, the intersubjective and reflexive relationships existing between employees, within the DOI framework to evaluate how they influence digital transformation success alongside innovation traits, time and communication channels.
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