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Sustainability in Marketing Practice: Strategies for Industry 4.0
Hardcover
ManagementMarketingGeneral Science
ISBN13: 9781774915882
Publisher: Apple Academic Press
Published: Aug 23 2024
Pages: 306
Weight: 1.44
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
Details sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. Explores integrating sustainability into a marketing strategy and how to develop, broaden, and maintain an effective sustainable marketing strategy. Connects marketing, consumption, and sustainability.
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