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Sustainable and Innovative Entrepreneurship Development in Nigeria

Sustainable and Innovative Entrepreneurship Development in Nigeria

Paperback

Business General

ISBN10: 6207466160
ISBN13: 9786207466160
Publisher: LAP Lambert Academic Publishing
Published: Jun 28 2024
Pages: 68
Weight: 0.25
Height: 0.16 Width: 6.00 Depth: 9.00
Language: English
This research examined the effect of innovation strategy on sustainable entrepreneurship development of food and beverage firms in the Ibadan metropolis, Oyo state, Nigeria. The predictors identified to capture innovation strategy are quality service delivery, branding and technological innovations. The Survey research design was employed. All the registered food and beverage firms in the Ibadan metropolis according to NGdirectory, 2020 were considered while the staff of the four (4) firms was purposively selected as respondents for this study because of their large branch network.

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Business General