• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Sustainable marketing strategies and corporate image in Mwene-Ditu

Sustainable marketing strategies and corporate image in Mwene-Ditu

Paperback

Business General

ISBN10: 6209135994
ISBN13: 9786209135996
Publisher: Our Knowledge Publishing
Published: Oct 21 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: English
This dissertation analyzes the impact of sustainable marketing strategies on the brand image of local businesses in Mwene-Ditu, DRC. Through a survey of 96 companies, the study reveals a still marginal adoption of sustainable marketing, hampered by a lack of skills, institutional support and communication. However, the results show that a well-structured, authentic approach can strengthen customer loyalty and improve brand perception. The author proposes a conceptual framework integrating environmental, social and economic dimensions, and formulates concrete recommendations for companies and local authorities.

Also in

Business General