Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases

Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases

Christou, Evangelos
Sigala, Marianna

Paperback

Series: New Directions in Tourism Analysis

Business General

ISBN10: 1138247596
ISBN13: 9781138247598
Publisher: Routledge
Published: Sep 9 2016
Pages: 344
Weight: 1.05
Height: 0.80 Width: 6.10 Depth: 9.20
Language: English
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

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