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因为独特
Paperback
Publisher Price: $39.99
Publisher: Nova Literature
Published: Dec 30 2025
Pages: 184
Weight: 0.67
Height: 0.39 Width: 6.69 Depth: 9.61
Language: Chinese
内容简介
详谈系列是知名商业记者李翔撰写的系列人物访谈，详谈-商业现场是对仍在一线的企业家的采访，带着来自现场的粗粝与力量、残酷与希望，是一部以人为单位的价值创造史。
本书是李翔对泡泡玛特创始人王宁的访谈实录，分五部分全面展现了王宁的创业故事、商业智慧和泡泡玛特的发展历程。书中不仅探讨了品牌定位、IP商业模式、市场运营理念，还涉及管理核心、全球化战略，以及王宁的《福布斯》专访和高管自述。这本书帮助中国中小企业家、创业者深入理解新消费市场的需求和发展趋势，并用泡泡玛特的商业故事证明：每个小品类都可以诞生伟大的公司。
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