Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
A touch of colorful flavor with musical fragrance

A touch of colorful flavor with musical fragrance

Mendes Batista, Saulo

Paperback

Business General

ISBN10: 620916126X
ISBN13: 9786209161261
Publisher: Our Knowledge Publishing
Published: Oct 26 2025
Pages: 152
Weight: 0.47
Height: 0.35 Width: 6.00 Depth: 9.00
Language: English
This book sought to demonstrate the importance of Sensory Branding as a unique form of communication and interaction at points of sale. With the advent of consumers' need to experience and enjoy innovative and distinctive sensations and connections, changes have occurred in the relationship between brands and consumers. Brands have realized the importance of sensory strategies as a means of strengthening their ties and loyalty. The five senses can be used to achieve various objectives, including influencing consumer behavior, increasing brand awareness, creating associative experiences, and improving consumer satisfaction. Thus, the case study presented in this paper showed how the Osklen brand uses sensory strategies at points of sale to build its identity and how the use of these strategies has changed the brand's relationship with its consumers. It was concluded that the exaltation of the senses at points of sale is an effective strategy for interaction and consolidation of the Osklen brand.

Also from

Mendes Batista, Saulo

View All

Also in

Business General

View All