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Tourism Behaviour: Travellers' Decisions and Actions

Tourism Behaviour: Travellers' Decisions and Actions

Paperback

Business GeneralInvesting & FinanceTravel General

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ISBN10: 184593587X
ISBN13: 9781845935870
Publisher: Cab International
Published: Mar 19 2009
Pages: 280
Weight: 1.35
Height: 0.70 Width: 6.70 Depth: 9.50
Language: English
Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.

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