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Tourism Entrepreneurship and the Metaverse: Opportunities and Strategies for Growth in the Digital Sphere

Tourism Entrepreneurship and the Metaverse: Opportunities and Strategies for Growth in the Digital Sphere

Hardcover

Business GeneralManagement

ISBN10: 3031962982
ISBN13: 9783031962981
Publisher: Palgrave MacMillan
Published: Nov 16 2025
Pages: 376
Weight: 1.43
Height: 0.94 Width: 5.83 Depth: 8.27
Language: English
This edited collection explores the intersection of tourism and entrepreneurship in the virtual metaverse environment. It examines how entrepreneurs can create, manage, and profit from virtual tourism ventures in a digital space and highlights key technologies, such as virtual reality (VR), augmented reality (AR), and blockchain. Highlighting both local and global challenges to the sector, including the need to navigate digital disruptions, foster international collaboration, and adapt to rapid technological advancements within culturally diverse tourism landscapes, the book also offers strategic insights, practical methodologies, and case studies to guide entrepreneurs in navigating this emerging frontier.

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Business General