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Digital and Social Media Marketing: A Results-Driven Approach

Digital and Social Media Marketing: A Results-Driven Approach

Hardcover

Business GeneralGeneral Computers

ISBN10: 1032444398
ISBN13: 9781032444390
Publisher: Routledge
Published: Aug 13 2024
Pages: 362
Weight: 1.58
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence.

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Business General