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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Understanding Social Media and Entrepreneurship: The Business of Hashtags, Likes, Tweets and Stories

Understanding Social Media and Entrepreneurship: The Business of Hashtags, Likes, Tweets and Stories

Hardcover

Series: Exploring Diversity in Entrepreneurship

Business GeneralManagement

ISBN10: 3030434524
ISBN13: 9783030434526
Publisher: Springer Nature
Published: Jun 4 2020
Pages: 218
Weight: 1.20
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
Chapter 1. Social Media in an Entrepreneurship Context.- Chapter 2. Social Media: Exploring Entrepreneurial Opportunities.- Chapter 3. Social Media and Entrepreneurship-Exploring the Role of Digital Source Selection and Information Literacy.- Chapter 4. Effectual entrepreneur and the use of social media for opportunity recognition.- Chapter 5. Exploring the Gendered Nature of Digital Social Networks.- Chapter 6. How is Social Media Adopted by Entrepreneurial Teams?- Chapter 7. Entrepreneurship and Social Media Influencers in an Islamic Context.- Chapter 8. Social Media and Small Entrepreneurial Firms' Internationalization.- Chapter 9. The Devil on the Entrepreneur's Shoulder - Analyzing the Relationship between Moral Disengagement, Founders' Motives and Unethical Behavior of Entrepreneurs on Social Media.- Chapter 10.In Pursuit of Socioemotional Wealth: The Affordances of Social Media in Family Firms.

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Business General