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Understanding the Older Consumer: The Grey Market

Understanding the Older Consumer: The Grey Market

Paperback

Series: International Social Psychology

Investing & FinanceMarketingAging & Elder Care

ISBN10: 0415186447
ISBN13: 9780415186445
Publisher: Routledge
Published: Sep 3 1998
Pages: 188
Weight: 0.61
Height: 0.41 Width: 6.14 Depth: 9.21
Language: English
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.

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Gunter, Barrie

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Investing & Finance