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Venturing: Innovation and Business Planning for Entrepreneurs

Venturing: Innovation and Business Planning for Entrepreneurs

Paperback

Business General

ISBN10: 1312998423
ISBN13: 9781312998421
Publisher: Lulu Pr
Published: Jul 29 2015
Pages: 416
Weight: 2.11
Height: 0.85 Width: 8.50 Depth: 11.00
Language: English
Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then create their business plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where the instructor wishes to emphasize innovation and the creation of truly interesting, customer-grounded businesses.

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Business General