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Innovationsmanagement in der Hotellerie
Hardcover
Series: Lehr- Und Handbücher Zu Tourismus, Verkehr Und Freizeit
ISBN13: 9783110448801
Publisher: de Gruyter Oldenbourg
Published: Dec 5 2016
Pages: 348
Weight: 1.67
Height: 0.81 Width: 6.69 Depth: 9.61
Language: German
Der deutsche Hotelmarkt zählt zu den grö ten und attraktivsten Märkten Europas, allerdings wurden in den letzten Jahrzehnten kaum Umsatzerhöhungen erzielt. Bisher hat sich die Hotellerie kaum mit Neuerungen als Wachstumstreiber auseinandergesetzt. Wie kann zukünftiges Wachstum entstehen? Die Studie legt dar, inwiefern das Innovationspotenzial der Hotellerie im Geschäftsfeld Vertrieb und Marketing Wachstumsauslöser der Branche werden kann.
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