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Website Quality and Shopping Behavior: Quantitative and Qualitative Evidence
Paperback
Series: SpringerBriefs in Business
Business GeneralGeneral Computers
ISBN13: 9783030444396
Publisher: Springer
Published: Apr 4 2020
Pages: 129
Weight: 0.45
Height: 0.30 Width: 6.14 Depth: 9.21
Language: English
This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.
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