Sign-In
Cart
When Sport Meets Business: Capabilities, Challenges, Critiques
Paperback
ISBN13: 9781473948051
Publisher: Sage Publications Ltd
Published: Feb 4 2017
Pages: 256
Weight: 1.05
Height: 0.50 Width: 7.30 Depth: 9.00
Language: English
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.
Structured into four sections, the book covers the key issues in the Business of professional sport:
The New Sport Environment - Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe's most popular sports.
Sport Marketing and Media - Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport.
Sport and Finance - Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption.
Sporting Events - Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy.
The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England's Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain's LaLiga, the sponsorship viability for Ukraine's Klitschko brothers and the case of Denmark's Viborg F.F.
Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.
Also in
Sports General
The Formative Years of Relativity: The History and Meaning of Einstein's Princeton Lectures
Gutfreund, Hanoch
Renn, Jürgen
Hardcover
The Science Magpie: Fascinating Facts, Stories, Poems, Diagrams and Jokes Plucked from Science
Flynn, Simon
Paperback
Every Dog Deserves an Adventure: Amazing Stories of Camping with Dogs
Tracosas, L. J.
Camping with Dogs
Hardcover
Big Fan: Two Friends, 82,490 Miles, and the Wild, Wonderful Sports We Love
Posnanski, Joe
Schur, Michael
Hardcover
I Told You So!: Scientists Who Were Ridiculed, Exiled, and Imprisoned for Being Right
Kaplan, Matt
Hardcover
Long Range Shooting Handbook: Complete Beginner's Guide to Precision Rifle Shooting
Cleckner, Ryan M.
Paperback
The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
Gallwey, W. Timothy
Paperback
The Magical Game: The Spirit and History of Baseball's Superstitions, Rituals, and Curses
Baird, Addy
Hardcover
Pardon My Book: Ten Years of the Best (and Worst) in Sports from Pardon My Take
Commenter, Pft
Big Cat
Hardcover
The Great Shadow: A History of How Sickness Shapes What We Do, Think, Believe, and Buy
Bauer, Susan Wise
Hardcover
The Long Game: U.S. Men's Soccer and Its Savage, Four-Decade Journey to the Top, or Thereabouts
Schaerlaeckens, Leander
Hardcover
A Pox on Fools: The True Believers, Grifters, and Cynics Who Convinced Us to Reject Vaccines
Levenson, Thomas
Hardcover
The Ultimate Survival Medicine Guide: Emergency Preparedness for Any Disaster
Alton, Joseph
Alton, Amy
Paperback
This Is about Running. This Is Not about Running.: Lessons for Between and Beyond the Start and Finish Line
Bennett, Chris
Hardcover
The Diet-Proof Body: 5 Simple Habits to Lose Fat, Keep It Off and Escape Diet Prison for Good
Harrison, Trent
Paperback
The Plunge: Maverick Swimmers, an Unlikely Quest, and the Transformative Power of Cold Water
Ballard, Chris
Hardcover
The Playbook: The Hidden Forces Shaping Winners and Losers in the Modern NFL
Robinson, Joshua
Clegg, Jonathan
Hardcover
The Power of Life: The Invention of Biology and the Revolutionary Science of Jean-Baptiste Lamarck
Riskin, Jessica
Hardcover
Relegated: One American's Pints-And-Pies Journey from the Top to the Bottom of English Football
Smith, Todd
Hardcover
Compete: Developing a Mental Playbook for Performance Under Pressure in Sport
Abrahams, Dan
Paperback
The Elements of Marie Curie: How the Glow of Radium Lit a Path for Women in Science
Sobel, Dava
Paperback
Everything Is Tuberculosis: The History and Persistence of Our Deadliest Infection (Large Print Edition)
Green, John
Paperback
Gun Trader's Guide, Forty-Fifth Edition: A Comprehensive, Fully Illustrated Guide to Modern Collectible Firearms with Market Values
Sadowski, Robert A.
Paperback
The Ultimate Soccer Jersey Collection: Iconic Kits from the World's Greatest Game
Football Shirts, Classic
Hardcover
Pheasant Tail Simplicity: Recipes and Techniques for Successful Fly Fishing
Mazzo, Mauro
Mathews, Craig
Chouinard, Yvon
Paperback
Harvey Penick's Little Red Book: Lessons and Teachings from a Lifetime in Golf
Penick, Harvey
Hardcover
Our Moon: How Earth's Celestial Companion Transformed the Planet, Guided Evolution, and Made Us Who We Are
Boyle, Rebecca
Paperback
Your Health: A Corrective System of Exercising That Revolutionizes the Entire Field of Physical Education
Pilates, Joseph H.
Paperback
Alchemy: An Illustrated History of Elixirs, Experiments, and the Birth of Modern Science
Ball, Philip
Hardcover
The Powerful Primate: How Controlling Energy Enabled Us to Build Civilization
Ennos, Roland
Hardcover
The Great Math War: How Three Brilliant Minds Fought for the Foundations of Mathematics
Bardi, Jason Socrates
Hardcover
Friday Night Lights (25th Anniversary Edition): A Town, a Team, and a Dream
Bissinger, H. G.
Paperback
Take Me to Your Leader: Perspectives on Your First Alien Encounter (Large Print Edition)
Tyson, Neil DeGrasse
Hardcover
2084 and the AI Revolution, Updated and Expanded Edition: How Artificial Intelligence Informs Our Future
Lennox, John C.
Paperback
Your Guide to the 2026 World Cup: Everything You Need to Know about the Players and Teams
Stay, Shane
Paperback
String Theory: David Foster Wallace on Tennis: A Library of America Special Publication
Wallace, David Foster
Hardcover
The Inner Game of Tennis (50th Anniversary Edition): The Classic Guide to Peak Performance
Gallwey, W. Timothy
Hardcover
Coaching with Heart: Taoist Wisdom to Inspire, Empower, and Lead
Huang, Chungliang Al
Lynch, Jerry
Paperback
Science of Cycling: Transform Your Ride, Gain Strength, Revolutionize Your Training
Bailey, David
Paperback
The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 Into the World's Fastest-Growing Sport
Clegg, Jonathan
Robinson, Joshua
Hardcover
Surviving the Trail: Five Essential Skills to Prepare Every Hiker for Adventure's Most Common Perils
Scanlon, Rob
Paperback
Bioinspired: How Nature Made Us Modern, Drives Today's Technological Innovation, and Inspires a Future Worth Inventing
Stier, Samuel Cord
Hardcover
How to Read Nature: Awaken Your Senses to the Outdoors You've Never Noticed
Gooley, Tristan
Paperback
Interregnum: Inside the Grueling and Glamorous Battle to Become the Next King of Chess
Himelfarb, Jordan
Hardcover
Todo Es Tuberculosis. La Historia de la Infección Más Mortal de la Humanidad / Everything Is Tuberculosis
Green, John
Paperback
Notes on Complexity: A Scientific Theory of Connection, Consciousness, and Being
Theise, Neil
Paperback
Knicker Bonkers: The New York Knicks' Wild NBA Championship Run to End a 53-Year Title Drought
New York Post
Paperback
The Pleasure of Finding Things Out: The Best Short Works of Richard P. Feynman
Feynman, Richard P.
Paperback
Checkmate: Genius, Lies, Ambition, and the Biggest Scandal in Chess (Large Print Edition)
Mezrich, Ben
Paperback
Miscalculated Risks: Attacked, Crippled, Paralyzed, Drowning, Unconscious and Freezing in The Wild (Just Not All at Once)
Cooper, Michael
Paperback
Flashes of Brilliance: The Genius of Early Photography and How It Transformed Art, Science, and History
Burgess, Anika
Hardcover
A Year of Forest School: Outdoor Play and Skill-Building Fun for Every Season
Houghton, Peter
Worroll, Jane
Paperback
The Surgeon, the Midwife, the Quack: How to Stay Alive in Renaissance England
Skuse, Alanna
Hardcover
Making Camp: A Visual History of Camping's Most Essential Items and Activities
Hogue, Martin
Hardcover
Horse Country: Inside the World of Equestrian Style and Sport, from British Dressage to Western Riding
O'Shea-Evans, Kathryn
Hardcover
Inside the Owner's Box: Conversations on Power and Leadership in Sports
Rubenstein, David M.
Hardcover