Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge

Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge

Shenkar, Oded

Hardcover

Business GeneralManagement

Publisher Price: $29.95

ISBN10: 1422126730
ISBN13: 9781422126738
Publisher: Harvard Business Review Pr
Published: Jun 15 2010
Pages: 256
Weight: 0.85
Height: 0.60 Width: 6.10 Depth: 10.10
Language: English
In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.

In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.

Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.

Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:

- How to select the right model to imitate

- How to avoid oversimplification of a model

- Which imitation strategy to use

- How to prepare and execute an implementation plan

Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.

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