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The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business
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Publisher: McGraw Hill-Ascent Audio
Published: Aug 29 2023
Language: English
In this book Dermot Berkery shares the key ingredient successful businesses have in common: Smart transaction cost economics. Simply put, these businesses lower or eliminate transaction costs for their customers. Here's just one of the real-world examples you'll find within: Blockbuster Video scored big by making movies easily available to rent; that's a reduction in a transactional cost. Netflix then removed another transaction cost--a trip to the store--sending DVDs through the mail. They tackled other transaction costs--limited choice and wasted time--by moving to streaming.
In this book, you'll discover how transaction cost economics can work for you, in chapters that include: Why Do Other People Come Up with All the Brilliant Ideas?; The 8 Major Categories of Transaction Costs; Makers of Products Need to Transform them into Services; Why Are Transaction Costs Falling Rapidly Right Now?; and The Trifecta of Accelerators: Idle Assets, the IoT, and Marginal Cost Pricing.
1 different editions
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The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business
Berkery, Dermot
Audio Book
Also from
Berkery, Dermot
The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business
Berkery, Dermot
Audio Book
The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business
Berkery, Dermot
Hardcover
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