Marketing in 2014

Breaking Through: Implementing Disruptive Customer Centricity by Vandermerwe, S.

Real Luxury: How Luxury Brands Can Create Value for the Long Term by Pinkhasov, M., Nair, R.

Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs by Darroch, J.

Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods by Finlay, S.

The Luxury Market in Brazil: Market Opportunities and Potential by Diniz, C.

The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want by Simpson, A.

The Trend Management Toolkit: A Practical Guide to the Future by Kjaer, A.

How to Create Your Social Media Roadmap: A Small Business Workbook for 2015 by Brown, Deborah Chaddock

The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers by Fisher, M., Abbott, M.

How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success by Flores, L.

360 Degrees of Success: Money, Relationships, Energy, Time: The 4 Essential Ingredients to Create Personal and Professional Success in Your Li by Weber, Ana

How To Build Network Marketing Leaders Volume One: Step-by-Step Creation of MLM Professionals by Schreiter, Tom Big Al

360 Degrees of Success: Money, Relationships, Energy, Time: The 4 Essential Ingredients to Create Personal and Professional Success in Your Li by Weber, Ana

Building Brand [You] by Woolley, Cyndee L.

Cold Calling Techniques (That Really Work!) by Schiffman, Stephan

The Four Color Personalities: The Secret Language For Network Marketing by Schreiter, Tom Big Al

Rebel MLM: No B.S. Guide to Attracting High Quality Prospects and Sponsoring More Reps with Almost NO Rejections by Williams, Richard

Ressorts Im Zeitalter Von Medienwandel Und Boulevardjournalismus: Themenwahl ALS Qualitätskriterium by Rankl, Dagmar

Vermarktung Von Sportveranstaltungen: Entwicklung Eines Erfolgsmodells Am Beispiel Des Münster-Marathons by Schlepper, Felicitas

The Nonprofit Guide to Social Enterprise: Show Me The (Unrestricted) Money! by McCuistion, Niki Nicastro, Block, Jean

The Nonprofit Guide to Social Enterprise: Show Me the (Unrestricted) Money! by Block, Jean, McCuistion, Niki Nicastro

Praktische Preis- Und Konditionenpolitik: Sicher Kalkulieren, Flexibel Steuern, Rentabel Gestalten by Kailing, Valentin

Online Marketing Blueprint: How to Position Your Business for Success in the New Digital Era by Cain, D. Patrick, Nelson, Damon

Vender es apasionante by Aragon, Edgardo

Complete Library of Entrepreneurial Wisdom: Business & Personal Growth by Marks, Ginger, Documeant Designs

The Definitive Guide to Corporate Explainer Video by Angus, Andrew, McKibbon, Heather

The 2.0 Entrepreneur: 20+ Marketing Strategies for Growing Your Business Both Off and Online by Corbett, Bill

Building Your Brand: A Practical Guide for Nonprofit Organizations by Levy, Michele

Power Branding: Leveraging the Success of the World's Best Brands by McKee, Steve

Dental Marketing: 20 Things Every Dentist Should Know About Dental Marketing by Bailey, Claude W., III

Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers by Halloran, Tim

What Great Brands Do by Yohn, Denise Lee

Dental Marketing Motto: The Secret Recipe To Grow Referrals by Guye, Phillip, Preston, Joseph

Brandmarketing: Exemplarische Darstellung der Entwicklungs- und Nachhaltigkeitsanforderungen an eine neue Marke in der Gesundheitsbranche by Schönhuber, Annette

Whisper Marketing: The Secret Restaurant Formula by Bryant, Ronald F.

Cause Related Marketing: Grundlagen - Erfolgsfaktoren - Praxisbeispiele by Stumpf, Marcus, Teufl, Iris

Customers for Life: Tips, Techniques and Strategies for Growing ANY Business Even In the Toughest Economy by Carson, Brian

Wine and Identity: Branding, Heritage, Terroir by

How to Turn Dust into Diamonds by Oreck, David

42 Rules for Building a High-Velocity Inside Sales Team: Actionable Guide to Creating Inside Sales Teams That Deliver Quantum Results by Harmon, Lori L., Funk, Debbi S.

Restaurant Basics Revisited: Why Guests Don't Come Back ... and What You Can Do About It by Marvin, Bill

How To Make The Internet Work For You: Surprisingly Simple Ways to Turn Clicks into Local Clients - An Essential Guide for Getting More Clients by Usi by Hawthorn, William H.

10 Fundraising Ideas to Help People with Disabilities by Wells, Lisa

Social Media und Personalrecruiting: Erfolgreiches Employer Branding im Web 2.0 by Beule, Vanessa

Double-Voicing at Work: Power, Gender and Linguistic Expertise by Baxter, J.

Zielgruppen Im Konsumentenmarketing: Segmentierungsansätze - Trends - Umsetzung by

Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Winston, Wayne L.

Geschickt platziert: Product Placement als Werbeform by Sprengnagel, Danielle

Auswirkungen von Preisaktionen auf das Markenimage eines Herstellers: Erklärungsansätze, Problembereiche und korrespondierende Lösungsansätze by Kahlbau, Frederik

Semiotics, Marketing and Communication: Beneath the Signs, the Strategies by Floch, J.

How to Create a Trade Mark, Protect it and Build your Brand: Liam Birkett by Liam M. Birkett

How to Create a Trade Mark, Protect it and Build your Brand by Birkett, Liam

This Little Piggy Went Marketing: Simple Easy Marketing Concepts For Effectively Increasing Your Impact & Income by waters, Alicia

Analyse des Meinungsführerkonzeptes im Kontext sozialer Netzwerke: Marketingkooperation mit Beauty- und Lifestylebloggern by Zimmermann, Nicole

Brand Management and Marketing of Luxury Goods by Scholz, Lucie

The ROI of Pricing: Measuring the Impact and Making the Business Case by

Markenidentitätsmodelle: Analyse Und Bewertung Von Ansätzen Zur Erfassung Der Markenidentität by Radtke, Bernd

Playday To Payday: Networking and Schmoozing While Caribbean Cruising! by Lewis, Carolyn Ann, Lewis, C. Mike, Beal, Tom

Flirtonomics: How to Attract, Date and Love your Customers on Social Media by Campman, Marc

Aktuelle Erkenntnisse der Hirnforschung und Implikationen für die Werbegestaltung by Ziegner, Jennifer

Marken Und Sport: Aktuelle Aspekte Der Markenführung Im Sport Und Mit Sport by

Crisis Tales: Five Rules for Coping with Crises in Business, Politics, and Life by Davis, Lanny J.

Celebrity, Inc. by Piazza, Jo

The Ultimate Business Card: Promoting Your Business Through Authorship by Broyton, Norene

Repped: 30 Days to a Better Online Reputation by Beal, Andy

Instrumente des Hochschulmarketings: Handlungsempfehlungen für Unternehmen für das Rekrutieren von qualifizierten Fach- und Führungskräften by Hillenhagen, Janina

Wertorientiertes Marketing Und Human Resource Management: Marken Und Mitarbeiter ALS Treiber Des Unternehmenswerts by Vomberg, Arnd

The ROI of Pricing: Measuring the Impact and Making the Business Case by

Who Gets Funds from China's Capital Market?: A Micro View of China's Economy Via Case Studies on Listed Chinese SMEs by Wang, Jiazhuo G., Yang, Juan

Marketing Strategies and Strategic Marketing: Marketing in Action by Enyioko, Newman Chintuwa

Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications by Lowenstein, Michael W.

The Conversion Machine by Holen, Miles, Overstreet, Logan, Lukic, Marko

Light Manufacturing in Vietnam: Creating Jobs and Prosperity in a Middle-Income Economy by Dinh, Hinh T., Hang, Pham Thi Thu

Consumer Demographics and Behaviour: Markets Are People by Martins, Jo M., Yusuf, Farhat, Swanson, David A.

Erfolgsmessbarkeit von Marketingaktivitäten by Beger, Katharina

Star Gates: Your Passage to Inbound Marketing by Crawford, James

Vertrieb Im Industriegütergeschäft Aus Anbietersicht: Untersuchung Erfolgskritischer Faktoren Nach Geschäftstypen by Weibel, Michael

Assignment Preispolitik. Methoden der Preisgestaltung by Landfried, Stefan

Online Marketing and its critical success factors by Maingi, Katie

The impact of product packaging on consumers' value perception: Does packaging enable retailers to take premium pricing with their retailer brand prem by Breetz, Christoph

Viral Marketing Campaigning: Production, Dispersion and Qualitative Assessment of a Viral YouTube Video by Rang, Timo Wilhelm

What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care by Carlson, Tracy

Moderne Konzepte Des Organisationalen Marketing: Modern Concepts of Organisational Marketing by

The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign by Simpson, Craig, Kennedy, Dan S.

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Moore, Geoffrey A.

Global Multilingual Seo: Including Sem, Ppc, Smo and Usability by Spinner, Ron

The Blueprints Marketing Guide for Accountants, Tax Professionals and CPAs: Explode your practice with new clients -- in one year or less! Rapidly Bui by Hirsch, Randolph M.

Empathisch kommunizieren und verkaufen: Das Geheimnis kundenorientierter Kommunikation by Härtel, Martin

Der Kongress Tanzt: Begeisternde Veranstaltungen, Tagungen, Konferenzen Ein Plädoyer Und Praxisbuch by

Kommunikationskriterien bei der Gestaltung einer Website von öffentlichen Verwaltungen by Höhfurtner, Phillip, Kiss, Balazs

Die Ästhetik von Webseiten und Konsumentenverhalten by Schwertfeger, Stephan

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SEC Regulations Whitepaper - Public Relations / Social Media / Marketing: Understand the SEC regulations as it pertains to Public Relations, Social Me by Goldstein, Bree

Fashion Branding and Consumer Behaviors: Scientific Models by

Invisible Marketing for Attorneys by Danzig, William, Danzig, Sheila

Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives by

Networking Magic: How to Find Connections That Transform Your Life by Lublin, Jill, Frishman, Rick

Bounded Rationality and Industrial Organization by Spiegler, Ran, Currall, Steven Christian

Media and Revolt: Strategies and Performances from the 1960s to the Present by

Scientific Advertising by Hopkins, Claude

Marketing luxury and fashion through Bollywood by de Techtermann, Maxime

Difference: The one-page method for reimagining your business and reinventing your marketing by Jiwa, Bernadette

Marketing Sparkcharts: Volume 38 by Sparknotes, Sparknotes

Facing The Camera: A Guide To Being Interviewed by Lawrence, Edward

Marketing Plan & Advertising Strategy To Reach 1,000,000 People: Learn to reach 1,000,000 people with your marketing by Genadinik, Alex

Affiliate Marketing: Factors Influencing Conversion Rates by Uhlig, Marc

Criteria and Measures of Customer Satisfactions by Behzion Hadi, Baghishani Mostafa

Viral Marketing in Social Media: Planung, Seeding und Steuerung by Brüser, Ralf

Neue Medien als Mittel der Unternehmenskommunikation: Möglichkeiten der kommerziellen Nutzung sozialer Netzwerke für Unternehmen by Schneider, Vanessa

The Political Economy of City Branding by Anttiroiko, Ari-Veikko

Formen von Verkaufsförderungsaktionen im Marketing-Mix des Einzelhandels by Groß, Christian

Fair Trade - Eine alternative Beschaffungsstrategie by Kuritz, Dirk

Praxismarketing. Vermarktung von medizinischen Dienstleistungen: Am Beispiel der "PRAXIS-diesportstrategen" by Urbanczyk, Elisabeth

Konzeptionelle Ansätze zur Ermittlung der optimalen Preiskomplexität by Rademacher, Clemens

Affiliate-Marketing als ergänzendes Instrument des Vertriebs: Ziele, Gestaltungsoptionen, Problembereiche und korrespondierende Lösungsansätze by Ehrhardt, Carolin

Risiken und Barrieren im offenen Innovationsmodell by Eichler, Julian

Beschwerdemanagement by Klomann, Iris

Beautifying Your Bottom Line: Putting the Ahhh into Marketing Your Med Spa by Downes, Ed

Making sense of social media ROI: A short guide focused on sales, marketing and strategy by Marco-Serrano, F.

Poles Apart - Challenges for Business in the Digital Age by Baucherel, Kate

Interaktionsqualität Im Technologietransfer: Theoretischer Ansatz, Empirische Untersuchung Und Implikationen by Lohmann, Stefanie

Effect of Training on Employees' Performance in Nigerian Banking Industry by Olagunju, Mary Mofoluwake

How to Work with A Digital Marketing Agency by Bawab, Hassan

Effect of Training on Employees' Performance in Nigerian Banking Industry by Olagunju, Mary Mofoluwake

Produktdifferenzierung als Instrument zur Steigerung der Attraktivität von Smart Meter by Sanlitürk, Mustafa

Build It and They Won't Come: Unless You Use These Simple Strategies & Take Control of Your Marketing by Chechik, Jason

How to Work with a Digital Marketing Agency by Bawab, Hassan

Die Ästhetik von Webseiten und Konsumentenverhalten by Schwertfeger, Stephan

Scientific Advertising by Hopkins, Claude

Wettbewerberanalyse. Ziele, Methoden und Beispiele by Vogt, Simon

Food advertising to children: A critical evaluation of public, governmental and corporate responsibilities in Germany by Hallmann, Anna Lena

Google+ Business Basics: The Jargon-Free Guide to Simple Google+ Marketing Success by Love, Lewis

Alumni-Netzwerke - Oxford University vs. FH-Flensburg by Herbst, Christiane

Die Zukunft des Marketing ist mobil! Grundlagen, Voraussetzungen und Instrumente des Mobile Marketing by Meyer, Nicole

Winning with the News Media: A Self-Defense Manual When You're the Story by Jones, Clarence

The 60-Second Sales Hook: How To Stand Out And Sell More Using the Power Of Your Story by Rogers, Kevin

Professionelles Guerilla-Marketing: Grundlagen - Instrumente - Controlling by Hoffmann, Stefan, Hutter, Katharina

Die Nutzung von Investor-Relations-Instrumenten in der Kommunikation mit Privataktionären.: Mit einer empirischen Studie der 30-DAX- und der 21-ATX-Ak by Neustädter, Gerhard

Handelsmarken im Lebensmitteleinzelhandel by Krause, Lea, Z, Sitan, P, Olaf

Conversion Marketing: Convert Website Visitors to Buyers by Heathman, Bryan

Happy R.A.V.I.N.G. Customers!: Six Powerful Steps to Grow Your Business with Exceptional Customer Experience by Buehrens, Carol

Chasing Cool: Standing Out in Today's Cluttered Marketplace by Pressman, Gene, Kerner, Noah

Marketing Plan for Costa Coffee by Joe, Maingi

Bury Al Arab. Marketing Research Report by Morgan, Kathy

Scripte und Rollenverhalten als Determinanten erfolgreicher Service Encounter by Feindler, Marco

Innovation Acceptance: The Case of Advanced Driver-Assistance Systems by Planing, Patrick

Network Marketing als Geschäftsidee. Theoretische Grundlagen und deren Umsetzung: Im Rahmen eines ausgewählten Gründungsprojektes im Bereich Wellness by Schulze, Jessika

14 Ways To Market Your Book Like A Bestselling Author by Fortson, Dante

Kategorisierungseffekte: Eine Verhaltenswissenschaftliche Analyse Der Wirkung Von Sortimentskategorisierungen Auf Den Auswahlprozess Für Komple by Krengel, Martin

Ziele und Umsetzung von Markenstrategien by Weber, Sophie

Marketing plan and Strategy for the Relaunch of Massey Fergusson's Forage Harvester by Javaid Et Al, Junaid

Broadband as a Video Platform: Strategies for Africa by

Revenue Management Aus Der Kundenperspektive: Grundlagen, Problemfelder Und Lösungsstrategien by

Resurgence by Carpenter, Gregory S.

Social Marketing: No Money No Experience No Problem by Braun, Clif

Social Media - Die Macht der Internetforen in der Caravanbranche: Eine Analyse der Relevanz und des Nutzungsverhaltens von Endkunden by Hass, Jan

The future of inflight entertainment in Europe, according to passenger expectations: How the airline industry should embrace, and not fear, consumer t by Schawalder, Jasmin

Innovationsprozesse Und Organisationaler Wandel in Der Automobilindustrie: Eine Prozesssoziologische Analyse Betrieblicher Machtproben by Frerichs, Melanie

Preispolitik: Ein Einführendes Lehr- Und Übungsbuch by Battenfeld, Dirk, Olbrich, Rainer

Outrageous Network Marketing: MLM Success by Baeza, J. M.

Meeting and Event Planning Playbook: Meeting Planning Fundamentals by Losurdo, Susan, Scholar, Debi

Opportunities and Challenges for Applied Demography in the 21st Century by

Realign Your Practice: The Chiropractor's Guide to Masterful Marketing, Happier Patients, and Bigger Profits by Whittier, Stephen

Modelling Value: Selected Papers of the 1st International Conference on Value Chain Management by

Chase One Rabbit: Strategic Marketing for Business Success: 63 Tips, Techniques and Tales for Creative Entrepreneurs by Parrish, David

Strategic Alliances: Creating Growth Opportunities in the International Market: Towards a Global Village by Herjervic, Mark

Toward a Metatheory of Economic Bubbles: Socio-Political and Cultural Perspectives by Dholakia, N., Turcan, Robert

Funny Marketing Affected Soft Drink Companies by Watson, W. Robert

Strategic Sport Marketing Plan for Australian Institute of Sport by James, Richard

Unternehmenskommunikation heute: Einsatz von Social Media im B2B-Bereich by Barfknecht, Kerstin

Toward a Metatheory of Economic Bubbles: Socio-Political and Cultural Perspectives by Dholakia, N., Turcan, Robert

Social Media Monitoring in der Automobilbranche am Beispiel des deutschen Marktes. Status quo by Koblitz, Korbinian

International Marketing. Theory of capturing Japans market by Niedenführ, Patrick

Veränderungen des Weiterempfehlungsverhaltens durch Web 2.0-Anwendungen by Gonschior, Mark

Using Ambidexterity to Achieve Service Excellence: A Practical Example of Vodafone in the German Telecommunication Market by Ditzel, Alexander

Facebook. Die Internetplattform stellt sich vor by Niedenführ, Patrick

Online Shopping Habits and Consumer Behavior: A Study on Consumer Behavior and E-tailing by Guruswamy, Murali

Marktzutrittsentscheidung im Rahmen einer Produktdiversifikation, dargestellt an einem mittelständischen Zulieferer der Automobilindustrie by Ubben, Christian

Brand and Talent by Keohane, Kevin

Advertising Transformed: The New Rules for the Digital Age by Van Dyck, Fons

Marketing and Consumption in Modern Japan by Usui, Kazuo

Marketing im Kontext existenzieller Unternehmenskrisen unter besonderer Berücksichtigung des Bankensektors: Möglichkeiten, Grenzen, Handlungsempfehlun by Zühr, Benjamin

Marketing- und Kommunikationskonzept für Internet Start-Up Unternehmen: Mit der richtigen Strategie zum erfolgreichen Markteintritt by Kargl, Urs

Der Einfluss von Product Placement auf das Konsumverhalten von Filmzuschauern: Eine Studie by Savicic, Aleksandra

Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare by Hyslop, Maitland

Telesales Secrets: A Guide To Selling On The Phone by Simonsen, Claes

Creativity Research: An Inter-Disciplinary and Multi-Disciplinary Research Handbook by

Brand Cre-Activity: Wie Erfolgreiche Marken Träge Gehirne Gegen Den Strich Bürsten by Thinius, Jochen

Ice Breakers: How To Get Any Prospect to Beg You for a Presentation by Schreiter, Tom Big Al

Tweening the Girl: The Crystallization of the Tween Market by Coulter, Natalie

Sales Savvy: Top Ten Communication Lists by Jerus, Robert G.

Luxuspreissetzung in der Theorie und Implikationen für die Praxis by Klein, Christopher

Harnessing the Power of Social Media and Web Analytics by

Interactive Decision AIDS in E-Commerce by Pfeiffer, Jella

Marketing: ¿Para qué?: Aprenda a Ganar (y Retener) Clientes by Vera, Daniel Favio

Market and Sell Books: A My Guide by Richmond, Rebecca, Pickering, Claire

Instrumente des Onlinemarketings: Eine kritische Analyse by Liebers, Christian

Swag: How to Choose and Use Promotional Products for Marketing Your Business by Thorne, Heidi