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612-822-4611
Tweening the Girl: The Crystallization of the Tween Market

Tweening the Girl: The Crystallization of the Tween Market

Paperback

Series: Mediated Youth, Book 20

MarketingBusiness of ArtGeneral Sociology

ISBN10: 1433121751
ISBN13: 9781433121753
Publisher: Peter Lang Us
Published: Feb 28 2014
Pages: 191
Weight: 0.70
Height: 0.60 Width: 5.80 Depth: 8.30
Language: English
Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

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Mazzarella, Sharon R.

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Marketing