Marketing in 2014

National Brands and Private Labels in Retailing: First International Symposium Nb&pl, Barcelona, June 2014 by

Wissenschaftliche Analyse des BMW Kundenmagazins auf Grundlage des Corporate Publishing by Gnoss, Sascha

Kundenbindung im E-Commerce by Böhme, Markus

Effects of the co-branding strategy in the luxury industry on Chinese consumers by Cheramy, Lucy

How to Build a FREE SALES FORCE: and produce a LIFETIME of RECURRING REFERRALS by Allen, Kathleen S.

Entwicklung und Gestaltung von Markennamen unter Berücksichtigung der psychologischen Wirkung by Lanig, Peter

Radical REVENUE: The Truth About Why Attorneys, Doctors, Dentists, Therapists + Other Solo Practitioners NEED Leverageable, Scalable, O by Jamison VanderLugt Esq, Tiphanie

Guida al Mercato Africano: Trova i migliori partner commerciali in Africa by Honla, Jean-Pierre

Puma: Der erfolgreiche Wandel zur Life-Style-Marke by Selzer, Sebastian

Strategic Marketing by Ring Phd, Lawrence J., Mooradian Phd, Todd a., Matzler Phd, Kurt

Showmanship: The Cinema of William Castle by Jordan, Joe

Handbook of Research on Effective Marketing in Contemporary Globalism by

Strategic Marketing in Fragile Economic Conditions by

Brand Management in Emerging Markets: Theories and Practices by

La pyramide des besoins de Maslow: Pourquoi faut-il comprendre les besoins du client ? by Pierre Pichère, 50minutes

La Gestalt: Psychologie de la forme by Nicolas Crombez, 50minutes

Le marketing mix: Les 4 P du marketing by 50minutes, Morgane Kubicki

Die Anwendung partizipativer Preismechanismen im Internet: Ein Vergleich von Pay-What-You-Want (PWYW) und Name-Your-Own-Price (NYOP) am Beispiel der M by Gumprecht, Patrick

Grow Your Profits: Online Marketing Secrets That Really Work by Kattan, Hanan

Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods by Finlay, S.

Werbekommunikation: Entwurf Einer Kommunikationswissenschaftlichen Theorie Der Werbung by Borchers, Nils S.

Remarkability #1: You're Not Invisible Don't Let Your Brand Be Either by Rockey-Johnson, Ginger

The Author's Guide to Marketing: Make a Plan That Attracts More Readers and Sells More Books (You May Even Enjoy It) by Jusino, Beth

Life's a Pitch: Learn the Proven Formula That Has Sold Over $1 Billion in Products by Circosta, Bob

Markenidentität und deren Messung nach Esch by Becker, Barbara

Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell by Lautenslager, Al

The Life Science Executive's Fundraising Manifesto: Best Practices for Identifying Capital in the Biotech and Medtech Arenas by Ford, Dennis

Behavioral Targeting: Identifizierung verhaltensorientierter Zielgruppen im Rahmen der Online-Werbung by Kopp, Gisela

Die Erfolgspotentiale von Pop-Up-Stores: Modellentwicklung und empirische Überprüfung anhand von Erfolgsfaktoren by Gursch, Francesca

Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs by Darroch, J.

Unstoppable Referrals: 10x Referrals Half the Effort by Gordon, Steve

Social Commerce: Strategieentwicklung im E-Commerce zur Nutzung der Social Media Potentiale in deutschen Handelsunternehmen anhand der by Krenz, Matthias

Die Mediaplanung. Inhalt, Bedeutung, Beispiele by Menzel, Oliver

Marketing Review St. Gallen - Jahrgang 2013: Marketingfachzeitschrift Für Theorie Und PRAXIS by

Strategies to put the Trend of "Mobile Moments" in the US consumers' mind by Bischoff, Ann-Christine

Ziele und Instrumente des Marketings von Non-Profit-Organisationen by Wachter, Andrea

Nation Branding. Ein kommunikatives Phänomen und seine Bedeutung by Lüß, Gesa

Interactive Marketing: Revolution or Rhetoric? by Miles, Christopher

Public Trust in Business by

Marketing Big Oil: Brand Lessons from the World's Largest Companies by Robinson, M.

Multicultural Perspectives in Customer Behaviour by

The Evolution of Integrated Marketing Communications: The Customer-Driven Marketplace by

Markenerlebnisse und Events zur Kundenbindung by Pawlow, Karina

Die alternde Gesellschaft im Spiegel der Werbung: Zu geschlechtsspezifischen Altersinszenierungen in der aktuellen Werbelandschaft by Grabarek, Eliza

Nischenshops im Onlinehandel: Erfolgsfaktoren by Liebig, Peggy

Remuneration Strategy and Policy for "Dove" House by Jung, Anna

Service Marketing in Ghana: A Customer Relationship Management Approach by Hinson, Robert, Kuada, John

Deskriptive Analyse und Bewertung der Preispolitik von Software-as-a-Service-Anbietern im B2B-Markt by Ellenberg, Johannes

The Education of an Adman by Burriesci, Bob

Einführung in die Suchmaschinenoptimierung (SEO) und -Marketing (SEM): Mit dem Schwerpunkt Google by Weber, Holger

Breaking the Bank with Amazon Kindle - How to Create a Kindle Bestseller in 6 Simple Steps by Walker, Eugene

Family-friendly Certification of Enterprises: Marketing Hype or Real Change? by Blomeier, Janine

The Military and Public Relations - Issues, Strategies and Challenges by Adache, Col (Rtd) John

Brand Mascots: And Other Marketing Animals by

Marktpotentiale und Perspektiven für europäische Unternehmen in Zentralasien: Dargestellt am Beispiel des Tourismus in der Mongolei by Draba, Jennifer

Online Marketing - The Shark Attack by Moskel, Dan

77 Powerful Methods to Get More Kindle eBook Sales by Guberti, Marc

Darstellung der Markt- und Kundensegmentierung mit praktischen Ansätzen hinsichtlich Unternehmensneu- und Existenzgründungen by Jahnke, Danilo

Konzeption einer Kundenzufriedenheitsanalyse am Beispiel des Unternehmens XYZ AG, Bereich X by Strutz, Geraldine

Where the Air is Wine: A Case Study of Sonoma County Wine Tourism by Mozell, Michelle

Customer Experience: It's Not That Easy: Customer Experience Programs for B2B Companies by Bunn, Harry F.

Regressionsanalyse Mit SPSS by Schendera, Christian Fg

Imagetransfer durch Kommunikation. Voraussetzungen, Mechanismen, Beispiele by Menzel, Oliver

Sportkonsum in Deutschland: Empirische Analysen Zur Allokation Von Zeit Und Geld Für Sport by Alfs, Christian

The Marketing Concept of FC Bayern Munich. Emotionality as Driver of Success by Ackermann, Matthias

Nescafé. A Marketing analysis by Cherry, Kelvin

The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities by Opresnik, Marc, Bickhoff, Nils, Hollensen, Svend

Aaker on Branding: 20 Principles That Drive Success by Aaker, David

Die Bedeutung des Kulturtourismus für eine touristische Destination. Dargestellt am Beispiel der Stadt Zwickau by Eberlein, Anne

Aaker on Branding: 20 Principles That Drive Success by Aaker, David

Olympic Games Ceremonies. An Event Management Perspective: The Branding of a City by Jossifakis, John

Optimierung der Conversion-Rate: Erfolgreicher Verkauf im Web durch überzeugende Strategien by Brick, Ellen

An Investigation of Customers' Behavior and Subtle Luxury Market Evolution in China: Proposal for CSR in China by Molly, Kelvin

Marketing Outside the Box by Hristomirova, K.

Global Sport Marketing: Contemporary Issues and Practice by

Zielgruppensegmentierung im Marketing: Ziele, Konzept und Umsetzung by Niermann, Nicole

The Role of Ethics in Advertising and the Effects of Social Media by Almutairi, Majed

Internet Marketing Tips-Let by Simmons, Catherine

Advances in Advertising Research (Vol. III): Current Insights and Future Trends by

Customer Knowledge Management: Leveraging Soft Skills to Improve Customer Focus by Sain, Soumit, Wilde, Silvio

Die Wahl der Marktbearbeitungsstrategien im internationalen Handel, am Beispiel der Mode- und Bekleidungsindustrie by Soare, Alexander

Making Mediation Your Day Job: How to Market Your ADR Business Using Mediation Principles You Already Know by Lenski, Tammy

Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice by

How to Create Lifetime Customers: Leverage the Marketing Power of the Internet & Mobile Technology to Quickly Get New Customers, Have Them Spend More by May, Suresh

Customer Empowerment by

Stadtmarketing - Darstellung und Vergleich von Marketingkonzeptionen und Strategieansätzen am Beispiel der HafenCity Hamburg by Soare, Alexander

Win & Wow: Public Relations Secrets for Everyday Success by Hays, Betsy A., Terhune, Tori Randolph

Loyalitätswirkung Des Geschenkten Bevorzugten Kundenstatus: Eine Theoretische Und Empirisch-Experimentelle Analyse by Steinhoff, Lena

Erfolgreiches Social Media für Kunstgalerien by Valentin, Charlotte

Is marketing the source of "Blue Ocean" strategies?: The limited value of "Blue Ocean" strategies in strategic debates of companies by Kennedy, Barrack

Stampede: How I Get 300 to 500 hits on my Amazon Book Page Everyday! by Taaffe, Gary

Gabler Lexikon Marketing by

Rising Star Ambush Marketing: Wege zur erfolgreichen Kommunikationsstrategie by Johannsen, Sören

Social Recruiting und Employer Branding unter Einbezug der Mitarbeiter der ING-DiBa by Sander, Christian, Köllnberger, Jan, Wiederkehr, Viktor

Premium!: How Experts Just Like You Are Charging Premium Rates For What They Know And You Can Too! by Cuesta, Rob

Kundenbindung an Hochschulen mit Hilfe von Alumniorganisationen: Am Beispiel von AKADalumni e.V. by Huke, Jens

BrandFace: Be the Face of Your Business & a Star in Your Industry. by Eberhart, Tonya

Grundlagen Der Varianzanalyse: Konzeption - Durchführung - Auswertung by Meyer, Frederik, Lenzen, Michael, Huber, Frank

Future of Food Business, The: The Facts, the Impacts and the Acts (2nd Edition) by Neves, Marcos Fava

Online-Self-Assessments als Instrument des Personalmarketings: Vergleichende Betrachtung und Ableitung einer Stärken-/ Schwächenanalyse by Olbrück, Nina

Nicht alles ist Gold was glänzt - Die Bedeutung des Verpackungsdesigns für die Kaufentscheidung am Beispiel von Lippenstiften: Eine empirische Studie by Choi, Melanie Ji-Young

Guerilla Marketing als kreative Marketingmaßnahme: Einsatzpotenziale des Guerilla Marketing in KMU by Pieper, Tobias

Getting Past the Gatekeeper: Inside Secrets, Simple Tips and Proven Strategies for Getting Your Foot in the Door with the Most Hard-to-Reach Major by Muth Psd, Chuck

Möglichkeiten der Marktsegmentierung: Am Beispiel der Meckatzer Löwenbräu - Benedikt Weiß KG by Schlaich, Klaus

Explaining Effective Marketing in Contemporary Globalism: An Exponential Tutorial by Oguejiofor, Kelechikwu Emmanuel

The Ultimate Kindle Marketing Guide: The Best Collection of Marketing Tactics to Boost Your Sales by Hofstee, Timo

Amazon Reviews Exposed: The Truth about Amazon Reviews by Hofstee, Timo

Press Release Power by Clifford, Paul

Marktorientiertes Innovationsmanagement: Marketingstrategien zur Unterstützung des Innovationsmanagements by Lettfuß, Timo

Der Einfluss Des Kundenverhaltens Auf Die Kundenzufriedenheit: Eine Untersuchung Des Kundenkontakts Aus Der Anforderungen-Ressourcen Perspektive by Bednarek, Marei

Handbuch Marktforschung: Methoden - Anwendungen - Praxisbeispiele by

The Only Mindset Book You'll Ever Need for Network Marketing Success: It's NOT your Attitude - It's your Mindset! by Williams, David

Social Media Strategie: So werden Sie zum Enterprise 2.0 by Schreiter, Salome

6 Simple Steps to 6 Figures for the Solo Service Professional: How to Create Your Lifestyle Business Based on Your Passion for Serving Others by Forest, Mba Alicia

Strategic Pricing for the Arts by Rushton, Michael

Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business by Sathi, Arvind

Strategic Pricing for the Arts by Rushton, Michael

Social media marketing brand ROI by V, Ananthanarayanan

Marketing and Management Models: A Guide to Understanding and Using Business Models by Strong, Helen

Context Business: Neue Umsatzpotenziale Durch Kontextualisierung by Mayer, Ansgar

Emerging Research on Islamic Marketing and Tourism in the Global Economy by

Marketing the Green School: Form, Function, and the Future by

Social Media Marketing für Unternehmen: Chancen und Herausforderungen sowie Handlungsempfehlungen für den Umgang mit dem Web 2.0 by Etzel, Simon

The Discourse of Online Consumer Reviews by Vásquez, Camilla

Effective Advertising Strategies for Your Business by Li, Cong

Csr Und Brand Management: Marken Nachhaltig Führen by

Digital Marketing Strategies and Social Media Marketing: Strategic use of Digital Technology in Marketing by Sudhakar, Paul T.

Stand Out: 7 Steps to Self-Publishing a Book That Will Build Your Profile, Promote Your Business and Make You Stand Out from the Crowd by Hanrahan, Michael

How to Use MailChimp for Beginners: The Indie Author's Guide to Email Marketing by Netherlund, Adam

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Roetzer, Paul

Brand Shift: The Future of Brands and Marketing by Shapiro, Owen, Houle, David

Erlebnisorientierung als Erfolgsfaktor zur Differenzierung by Anonym

Social Media an Hochschulen by Tischler, Ann-Kristine

Subliminal Advertising and External Stimuli: A Theoretical Framework by Sofi Shakeel Ahmad

Anleihen Von Fußballunternehmen in Deutschland: Finanzierung Im Spannungsfeld Von Emotionaler Bindung Und Rendite by Hasler, Peter Thilo

What The Doctor Orders: What Every Healthcare Professional NEEDS to Know about Marketing to Physicians by Boles, Jean, Manns, Howard

The Marketing Handbook for Financial Advisors: A Concise, Actionable Guide for Marketing Your Practice by Jackson, Jeremy

Click Here: The Quick-Study Guide to Internet Marketing by Yuthas, Maryann Zarlengo

Place Branding Through Phases of the Image: Balancing Image and Substance by Zavattaro, S.

Strategien der Kundenbindung im Zeitschriftenverlagsgeschäft by Lach, Adam

Green the Crowd. Communicating Sustainability through Open Air Music Festivals by Hillmer, Franziska

Brainshopping. Entwicklung von Erfolgskriterien für die neuronale Gestaltung von Supermärkten: Implikationen des Neuromarketing für den Lebensmittelei by Schäfer, Anna-Lena

Creating Freedom: What You Need to Know to be Successful in Network Marketing by MacDonald, Deborah

Media Training: A Guide to Giving Great Interviews by Herrera, Tim

Wissensgenerierung in Value Netzwerken: Empirische Betrachtung Der Photovoltaik Aus Der Sozialen Netzwerkperspektive by Banaszak, Marc

Brand Management in the Age of Digitalization: How to Manage Brand Related User Generated Content in Times of the Web 2.0 by Niesing, Eva

Grundlagen des Change Managements. Begriffe und Bestandteile by Rockel, Michael

Kundenbindung im Retail Banking by Sander, Christian, Köllnberger, Jan, Wiederkehr, Viktor

Persuasive Writing for Business: How to Write Proposals, Letters, Emails and Other Business Communications to Influence, Impress and Persuade by Forsyth, Patrick

Attract your ideal customer: A workbook for making more money by Germanos, Mark Anthony

Public Speaking: Simple Steps to Improve Your Skills by Herrera, Tim

Impact of Facebook Usage on Students Academic Performance by Bedassa, Fromsa

Transform by Tracy, Brian, Nanton, Nick Esq, Dicks, Jw Esq

Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing by Hayden, Tim, Danzinger, Frannie, Lacagnina, Shawn

The Bare Bones Book of Online Marketing: Organic Seo, Google Adwords Ppc, Sem & Social Media for Business by Clark, Joshua

Der Wert der Werbung in der digitalen Welt: Wie verändert die Digitalisierung den Wert der Werbung? by Topcu, Tugba Ceren

Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems by Koku, P.

Corporate Social Responsibility Und Die Kaufentscheidung Der Konsumenten by Schleer, Christoph

Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems by Koku, P.

The Secret to Profitable Business Ideas by Williams, Dexx

Neuromarketing. Erkenntnisse und Auswirkungen auf das Marketing by Hundschell, Christina

Duft in der Werbung by Rempel, Katharina Lisette

Employer Branding als Fachkräftesicherung im Generationenwandel: Best Practice Ansätze zur Neuausrichtung der Unternehmenskultur by Berg, Elmar

ZinMarketing Winery Email Marketing Report: How to Increase Direct-to-Consumer Sales Using Email Marketing by Tarr, Mitch

The Vetrosexual - Fashion's Most Important New Shopper by Easters Daniel J., Ajimal Laurence

Kundencontrolling: Instrumente für ein ertragswertorientiertes Kundenbeziehungsmanagement by Kuttnig, Christina

Alternative Investments in Wealth Management: A Comprehensive Study of the Central and East European Market by Sokolowska, Ewelina

Customer IMPACT Agenda: Doing Business from the Customer's Perspective by Winters, Phil

Grab Success by the Horns - The proven Proactive Approach by Siskind, Barry, Siskind, Barbara

Secrets Of Non-Suck Marketing: "How To Skyrocket Your Sales & Profits By Implementing Proven Marketing Strategies" by Peppar, Jayson the Profit-Doctor

Credit Risk Management - The Novel: Part One by Wells, Ron

Growing Up Fast: How New Agile Practices Can Move Marketing And Innovation Past The Old Business Stalemates by Fann, Kevin, Kaykas-Wolff, Jascha

Did You Say Marketing Digital?: Where? Facebook, Google, Twitter? by Santos, Paula Silva

Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities by Kotler, Philip, Kotler, Milton

Jugendmarketing im Sparkassensektor: Marketingansätze unter besonderer Berücksichtigung des Sparkassen-SchulService by Iversen, Janine

Eastern European Perspectives on the Development of Public Relations: Other Voices by

Politik - PR - Persuasion: Strukturen, Funktionen Und Wirkungen Politischer Öffentlichkeitsarbeit by

Kreativwirtschaft. Was müssen Städte bieten, um für die kreative Klasse attraktiv zu sein? by Anonym

Bedarf-, Nachfrage- und Kaufverbund. Die Systematisierung von Verbundbeziehungen und touristische Dienstleistungen by Lach, Adam

Shopper Marketing and the Role of In-Store Marketing by

Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing by

Top-Down- Und Bottom-Up-Ansätze Im Innovationsmanagement: Managerverhalten Und Funktionsübergreifende Zusammenarbeit ALS Innovationstreiber by Totzauer, Florian

Ausgewählte Websites deutscher Billig-Flieger im Vergleich by Huckenbeck, Kristin

Kommunikation und Markenmanagement in der Musikindustrie: Social Media als Erfolgsgarant oder überschätztes Wundermittel? by Bräunig, Kai

Making People Pay (Routledge Revivals) by Rock, Paul

Home Made Money: Jobs Without Borders by Moore, Richelle

Die Sicherung der Verlässlichkeit im Nachhaltigkeitsmarketing durch Kooperationen by Richter, Jonas

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) by St P. Slatter, Stuart

Masters of Advertising Copy (RLE Marketing) by

Strategien der Kinderwerbung by Bayraktar, Gülcin Naz

Bierwerbung in Deutschland und Russland: Eine Analyse der Werbesprache by E, Hoffmann

Opposed Marketing: How To Double Your Business In 3 Months By Doing The Opposite Of Everybody Else by Miller, Mitchell J.

Handbuch Markenführung: Kompendium Zum Erfolgreichen Markenmanagement. Strategien - Instrumente - Erfahrungen by

Programmiertes Lehrbuch Der Investitionsrechnung by

Marketing Mit Farben: Gelb Wie Der Frosch by Küthe, Erich, Küthe, Fabian

5 Step Marketing Plan: A Sales and Marketing Strategy for Small Business by James, Violet